Quality score is critically important and tricky part for all the Google Ads advertisers. Google recently released new guidelines. I had a tough time looking at the new guidelines and auditing my google ad campaigns. As we all know Ads contributes maximum to Google’s revenue. Google is smart, so they definitely are not going toRead more
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Digital marketing is all about getting the right message in front of the right person, at the right time. There are many audiences targeting methods in Google ads, which helps you find your ideal customers online. Audience targeting is one of the most important parts of any successful marketing campaign. Based on your campaign goals,Read more
Keyword research is a crucial step for the success of any advertising campaign. And knowing what your competitors are doing which keywords, ads or strategy are giving them success, you can align your Adwords strategies accordingly so that you can increase your Return On Investment (ROI) quickly. But getting these information is not an easyRead more
Google officially launched a new smart bidding strategy called “Maximize conversion value” on 21 August 2019. This is going to be a game-changer for the retail industry if it implemented correctly. it will attract many small & medium size businesses as well, which have a very limited marketing budget & resources. Automated smart bidding strategyRead more
Now you can test your search and display network with a google ads new split testing feature called draft & experiment. Now you don’t need to buy or use another external tools to run a A/B testing. Draft: You can use draft feature to make multiple changes to your campaigns without disturbing live campaign. SoRead more
Writing effective google text Ad copy is an art and common sense. Most of the people go to google to find some answers or solutions and they click on the ads or SEO results, which they feel are most relevant and addressing their queries. Every click on your paid ads cost you money. So youRead more
With the advent of Social media marketing and branding, a lot of small businesses have been pushed to modify their strategies to adapt to the changes. Social media, now, has the power to make an impact even on small scale businesses in various ways. In a nutshell, social media sites and applications let users buildRead more
We are in 2019 and digital marketing has grown far way beyond from where it began. But yet what we see is, still many companies are missing a concrete digital marketing strategy and they are not taking full advantage of the growing opportunities from digital marketing. However, before beginning we get into any of theseRead more
In today’s world, small businesses have found themselves in a new, more fairground. With all the tools necessary to start competing with the big players in the market. Smart business is all about tracking & analyzing the data Small businesses initially are restricted with many constraints such as tight budgets, limited headcount, resources and aRead more
Every business is a constant balance between investment and returns. Tracking the ROI from time to time is thus an essential part of every business. Besides, every business owner wants to know how much returns his business is earning. Here’s everything you need to know if you’re using Google Adwords Conversion Report Data to makeRead more
