Target impression share is a bidding strategy in google ads that helps advertisers to increase the visibility of their ads by setting
Many SME and startup businesses fail due to a lack of a solid marketing plan and marketing direction. Unfortunately, too many businesses lack the time, marketing knowledge, and analytical skills required to develop an integrated marketing strategy that results in profitable growth.
Even with a well-thought-out, integrated marketing strategy, today’s marketing is so multidimensional and complex that many small businesses lack the marketing, technology, and analytics know-how necessary to carry out the plan internally. Freelancers and external agencies can close this gap. Which brings up a new issue: finding, hiring, and managing these individuals and their numerous marketing projects takes time and is difficult.