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Prepare yourself and your business for the digital marketplace.

ADVANCE SEO COURSE

Build a career in an exciting, in-demand profession. Launch a new career as a Digital Marketer with this intensive Digital Marketing bootcamp.

Duration 20hrs

2 Certifications

14 Modules

Online Classes

Hands-on Experience With Tools

ENROLL NOW

WHAT TO EXPECT

We offer the most advanced Search Engine Optimization (SEO) training available. Our SEO course modules and training sessions are designed to prepare our students for careers in the industry. We have highly skilled SEO trainers who can walk you through every aspect of SEO using real-world examples and tools. It includes comprehensive theoretical and practical advanced SEO training. We covered the most recent and up-to-date SEO tricks and tips, as well as all On-page, Off-page, and Technical SEO.

Contact us right away to learn more and to reserve a spot in a Demo class and career consultation. Which will assist you in making the best career decision.

ADVANCE SEO COURSE MODULES

Build a career in an exciting, in-demand profession

Introduction to Digital Marketing

Importance of Digital Marketing
Why Digital Marketing
Digital Marketing Methods

SEO Fundamentals

How does the search engine work?
Google Search Engine Architecture
Search Engine Algorithms
Page Rank Technology
Understanding the SERP
Key SEO Components
Paid and Organic Search

How Search Engines Work

The Search Engine Landscape
Analyzing Search Results
The Search Engine Index
Knowledge Check

Keyword Research

Keywords The Foundation
Keyword Research Research Tool Overview
Build a Keyword List
Analyze Your Keywords: Long tail and Short tail
Exploring Keyword Opportunities
Keyword Plan for Trends and Cycles
Group and Manage keywords
Knowledge Check

On-Page Optimization

Key On-Page Elements
Content Hierarchy
Optimize Content
Optimize Content with HTML5
Optimize for Mobile
Knowledge Check

Website Management and Optimzation

Domain Signals for SEO
Manage Website URLs
Identify and Remove Duplicate Content
Additional Optimization and Management
Webmaster Tools
Moving to a New Domain or a Redesign
Google’s History of Major Algorithm Updates
Knowledge Check

Off-Page SEO

The Importance of Links Part A
Evaluating Backlinks
Seven Methods of Link Building
5 Build Links through Social Networks and Social Media Sites
Advanced Concepts and Best Practices for Linking
Knowledge Check

Planning A New Website

Choose a domain name
Organize Content Structure
Develop URL Structure
Knowledge Check

Local SEO

Local SEO
Local Searches
NAP
Directories
Top Local Search Signals
Key Takeaways
Knowledge Check

Content Strategy & Optimization

Understanding Content Strategy
Defining your audience, topics, angle & Style
On-Page content optimization
Using keywords in Content
Meta tags optimization
Image Tag Optimization
Using keywords inH1, H2, H3…H6 tags
Optimizing internal & external links
Tool for Content Strategy

Duplicate Content

Duplicate Content
What Is Duplicate Content?
Common Instances
Fixing Duplicate Content
Key Takeaways

Tracking & Reporting

Google Analytics setup
Google Analytics basics
Search console setup
Yost SEO optimization
Tools for Analysis & monitor

SEO Site Audit

Site Audit Fundamentals

Introduction – Site Audit Fundamentals 1 min
Why Conduct a Technical SEO Audit?

Crawlability

Introduction – Crawlability
Site Structure
Broken Links
Non-Crawlable Content

Indexation

Introduction – Indexation
Inclusion Ratio
Sitemaps
Blocked Pages
Duplicate Content
Mobile Site Audit

Accessibility

Introduction – Accessibility
Image Alt Attributes
Title Tags
Header Tags
Anchor Text
Structured Data & Breadcrumbs
How To Analyze Accessibility

SEO Performance Audit

Measuring SEO Effectiveness
Report Generation for clients or management
Keyword Rank tracking
Crawl analysis
Website performance audit
ROI Calculation
Tricks to Improve SEO performance
Important metrics to track and monitor
Track & monitor competitor SEO

Tools

WordPress
SEO Plugins for WordPress
Search Console
SEMRush
Screaming Frog
Google Analytics

FEATURES

Fun interactive classroom sessions

Hands-on training with live projects

Updated Course Curriculum – 2022

Placement Assistance

Post Training Support

WHO ALL CAN BE A PART OF THIS COURSE ?

Marketing Professionals: Upskilling

Professionals in Other Roles: Upskilling, Career Shift, Freelancing opportunities

Business Owners & Entrepreneurs: Promote Your Business, Manage Agency and review results better

Digital Marketing Professionals: Career Growth

Students & Freshers: Job, Freelancing

CAREER CONNECTIONS & CONSULTATION

Get matched with a personal mentor who works in the industry

Our team will not only provide you with the knowledge to succeed, but also connect you with a designated career advisor to help you find a company or career path that suits your unique skillset and goals.

Have You Struggled to Get the Job or Promotion You Want? Confused About Career in Marketing? What to Know: What to learn in Marketing and how it will help in your career growth? We Get Best Out of You. Fix An Appointment Now

WHY ENROLL WITH US?

Our Teaching Philosophies

World-class Instructors

Our cutting-edge curriculum is created and taught by the world’s top digital experts and professionals.

One-on-one Consultation

Mentors are dedicated to assisting students in any way they can, and they also provide valuable advice that is essential for career development.

Marketing Connect Bootcamp

Get access to our platform, where you can discover new courses, programmes, workshops, job opportunities, marketing events and updates all in one place.

Designed in Blended Learning Format

Blended learning gives them the much-needed flexibility of learning without having to relocate or leave their current jobs.

We Help You Get Hired

We committed to providing students with a learning experience that extends far beyond the classroom by connecting them with recruiters and industry professionals.