Remember the good old days when watching television was interrupted by only a few ad commercials? Indeed, there has been a huge rise in the number of streaming platforms, premium social media services and more and so has the number of ads punctuating your watch has grown manifold. Does that mean there is a declineRead more
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As we all know, the whole world is in lockdown because of COVID-19, There are many small and medium business owners who are worried about their business. We really can’t do anything much at this moment, rather than worrying about the current situation, you can utilise this time to rethink & rework on your salesRead more
Keyword research is one of the most important parts in search ads, It can make or break your campaign performance. Google Ads’ auction model is based on Ad Rank, which is related to your search query & ad relevance. Keyword research is the process of finding the search query terms that your prospects use toRead more
A search term report is also known as a search query report. This is the most important part in Google ads, because advertisers will be paying for search terms not for keywords. Search terms are the actual searches that trigger your ad because they match one of the above ads conditions & keywords. Analyzing searchRead more
There are different types of Google ad formats, types, a business can choose the one that suits best to your campaign goals, target audience & budget. This blog explores different google ad formats with ad creation specifications. Search Ads Display Ads Shopping Ads Video Ads App Promotion Ads Call-Only Ads Rich Media Ads Search AdsRead more
Pay Per Click ads (PPC) is one of the most effective & the fastest ways to generate business from online, if you strategize and implement it correctly, then you need to depend on the sales team to generate leads or businesses. The primary goal of any business is to get maximum ROI from less spend,Read more
Google has rolled out another new feature called “seasonality adjustments” for smart bidding for search and display campaigns. Smart bidding strategies which work on a machine learning technology to helps advertisers automatically adjust bids at the auction time to improve campaign performance to get more conversions. This is controlled by machine learning technology, but businessRead more
Planning to start running display ads to fetch more customers to your website? or you want to start retargeting campaign on the Google Display Network? For any of the above you need to create specific ads. Display advertisements are very fascinating, there is much more than text. You can use images, text, colors, buttons andRead more
Here is everything you want to know more about “Maximize Conversions Bid Strategy”. Before shifting to this smart bid strategy, there are few important things that you need to know. Go ahead, read on! When Google introduced this new amazing machine learning maximize conversation bid strategy, I was super excited about it. And to testRead more
Quality score is critically important and tricky part for all the Google Ads advertisers. Google recently released new guidelines. I had a tough time looking at the new guidelines and auditing my google ad campaigns. As we all know Ads contributes maximum to Google’s revenue. Google is smart, so they definitely are not going toRead more
