Google Launches Meridian – An open-source Marketing Mix Model (MMM)

What is Meridian

Breaking News! Google proudly unveils its latest innovation: Meridian, a revolutionary marketing measurement tool designed to empower businesses like never before. With Meridian, analyzing campaign performance and driving better business outcomes has never been easier. What is Meridian? Meridian is an open-source Marketing Mix Model (MMM) meticulously crafted by Google to provide innovative solutions to […]