Looking for a marketing consultant? That’s great! Every company needs them as part of their team. But, how do you know if you’re getting quality service and expertise? The hard part is finding one. Hiring consultants from different companies can be difficult because you don’t know who they are or what experience they have had with your industry. Be sure to ask questions before you hire anyone because this will help ensure that you get the services you need, when you need them!
- Do you have any experience working with clients that are [in my industry/have a similar situation]?
- What makes you uniquely qualified to work with me/my business?
- What is your typical process for working with a new customer?
- Do you specialize in any particular area of marketing?
- What are some examples of clients that you have helped in the past?
- What are your fees and payment terms?
- What’s your background, and where did you get your marketing education?
- Do you have case studies I can take a look at?
- Are there any services you cannot provide us with? If so, do you have recommendations for who else to use that can provide those services for us?
- What is your marketing philosophy and do you think it’s the right fit for our company? If not, how would that philosophy need to be tweaked in order to better suit our needs?
- Which tools do you use to get the job done?
- Which of their previously completed projects was the most satisfying?
- Why do you enjoy consulting?
- How do you stay up to date with marketing trends?
- How do you charge for your services, and how often will I be billed?
- Are my calls and emails returned promptly?
- Can they refer me to a few satisfied clients?
- What separates your company from your competitors?
- How do you execute projects? Do you have your own team or do you outsource?
- What is your core marketing expertise?
- How do you monitor and track your activities and progress?
- Do you use any project management tools?
- Do you work with anyone of your competitors?
- How do you manage your time?
- Are you activities-focused or result-oriented?
- Do you have sales experience?
- Are you a technical person or entrepreneur minded?
- Do you have experience with 360 degrees of marketing strategies?
A good marketing consultant can make a big difference for your business’s growth, which is why you need to carefully consider who you hire. Here are some questions you should ask as part of this process.
Am a data-driven Digital Marketing Consultant & Trainer. I have been actively involved in the marketing industry for over 15 years. Digital marketing is my passion because it is a giant puzzle whose rules are constantly changing. I talk about Digital marketing, Lead Generation, Demand Generation and MarTech. Certified in Google Ads, Google Analytics and Inbound Marketing.
