+91 77386 62106
info@foxmarketeer.com
FoxMarketeerFoxMarketeerFoxMarketeerFoxMarketeer
  • Home
  • Consulting
    • Lead Generation Services
    • Branding Services
    • Marketing Automation Service
    • CRM Implementation Services
  • Marketing Courses
    • Digital Marketing Course
    • Advance SEO Course
    • Google Ads Course
    • Google Analytics Course
  • Blog
  • Contact us
NextPrevious
maximize conversions

Advantages & Disadvantages of Maximize Conversions – A New Bidding Strategy for Google Ads

By FoxMarketeer | Google Ads | 0 comment | 7 September, 2019 | 1

Here is everything you want to know more about “Maximize Conversions Bid Strategy”. Before shifting to this smart bid strategy, there are few important things that you need to know. Go ahead, read on!

When Google introduced this new amazing machine learning maximize conversation bid strategy, I was super excited about it. And to test its effectiveness, I have implemented it on few of the campaigns. For 3 weeks I monitored the campaigns closely and now I have enough data to analyze the performance and share my experience on the same. I observed that few campaigns performed exceptionally well but also performance of few went down. Here are things I would like to share with you based upon my learnings.

What is Maximize Conversions in Google Ads

Maximize Conversions is a Smart Bidding strategy that automatically sets bids to help get the most conversions for your campaign while spending your daily budget. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids to make the best bid it can each time a query triggers one of your keywords. This article explains how Maximize Conversions works.

Advantages of Maximize Conversions

It works perfectly when you have the volume historical data and the campaign is really well optimized and each of the keyword are having good quality score and generating conversations.

If you know which keywords are giving you the ROI than you can save up to 30% of your budget spend.

It works very well for both B2B and B2C businesses.

Based on the campaign history, it will offer a recommended bid to help get you started in the right way.

Most importantly, you can generate more conversions without exceeding a campaign’s daily budget.

Disadvantages of Maximize Conversions

Google still charges on every click but gives maximum conversions

I have observed that, once we roll over to this, the campaign performance goes down slightly initially for the first two weeks.

You cannot control CPC with Maximize Conversions, so if you need to control costs then you should really look at Target ROAS or Target CPA.

If you reduce your daily budget than the machine learning algorithm for optimizing the conversions is restricted, and you would affect performance

It does not work for all the campaigns from all industry types, so before making a shift run an experiment first at a 50/50 split.

Few things to remember

Separate Budget

Campaign should not be a part of a shared budget. For maximize conversation bid strategy the campaign should have their own separate budget.

Campaign qualifying criteria

Before you plan to switch to maximize conversation bid strategy, make sure that your campaign is getting minimum 30 conversations in last 30 days.

Auction-time bidding

Its performance is all based on the historical conversation data. It considers all the historical signals during the bid auction time like user search term, device they use, what time and day they search, browsers, location, operating system and remarketing lists etc. So before you make the shift make sure that you have placed all the tracking code and it’s tracking all your most important conversions.

Historical Data

You should have some historical data including conversions before switching Maximize Conversions as it can use the data you have accumulated.

ROI

If you have an ROI goal for your campaign, such as a target cost per acquisition (CPA) or return on ad spends (ROAS), you may want to switch to a Target CPA or Target ROAS bid strategy.

Do not add new keywords

Once you decide to shift to maximize conversions, do not make any changes in the ad, keywords, Ad scheduling, and device locations. If you make any changes to the campaign, it will affect the performance of the campaign.

Conversion window

Consider setting conversion window to 90 days to have a full month data to optimize for the better results.

Conclusion

To sum up, this is an interesting new Maximize Conversion strategy from Google. With the strategy’s ability to modify bids on an auction-by-auction basis using user data, it lends itself to being a successful strategy to implement, as seen in the results from the above shared experience. I definitely recommend testing it on your campaigns to see if it improves your conversion volume. But before you make a shift, try it on a few campaigns first and see the results.

Have you tried the new smart bidding strategy yet? What have your results been? Reach out to me and let me know your experience. and if you looking for Google ads consultation feel free to get in touch with me now.

1
maximise conversions, Smart Bidding strategy

FoxMarketeer

I’m Digital marketing consultant, I have been actively involved in the marketing industry for over 12 years and I leverage different digital channels, latest digital marketing strategies, tools, technology, trends to attract, engage and convert customers to grow businesses of all shapes and sizes to effectively to achieve their goals.

More posts by FoxMarketeer

Related Post

  • About Seasonality Adjustments for Smart Bidding

    By FoxMarketeer | 0 comment

    Google has rolled out another new feature called “seasonality adjustments” for smart bidding for search and display campaigns. Smart bidding strategies which work on a machine learning technology to helps advertisers automatically adjust bids atRead more

    1

  • Maximize conversion value

    Maximize Conversion Value – New Smart Bidding Strategy To Boost Retail ROI

    By FoxMarketeer | 0 comment

    Google officially launched a new smart bidding strategy called “Maximize conversion value” on 21 August 2019. This is going to be a game-changer for the retail industry if it implemented correctly. it will attract manyRead more

    0

Leave a Comment

Cancel reply

You must be logged in to post a comment.

NextPrevious

Join Our Newsletter
Please correct the marked field(s) below.
1,true,6,Contact Email,2 1,false,1,First Name,2 1,false,1,Last Name,2
- Form
  Thank you for Signing Up

Categories

  • Career Guide
  • Digital advertising
  • Digital Marketing
  • Google Ads
  • Marketing
  • Marketing Automation
  • Marketing Consulting
  • Marketing Product Reviews
  • Uncategorized

Recent Posts

  • 28 Questions To Ask A Marketing Consultant Before Hiring Them
  • Top 15 Questions To Help You Create A Better Marketing Strategy
  • Digital Marketing Strategies that work during festival Seasons
  • How to Become a Digital Marketer
  • Why SEM’s should hire Digital Marketing Consultants

Archives

  • October 2022
  • March 2021
  • June 2020
  • April 2020
  • January 2020
  • October 2019
  • September 2019
  • August 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • November 2018

Marketing Consulting

  • Marketing Consultation
  • Lead Generation Services
  • Branding Services
  • CRM Implementation Services
  • Marketing Automation Service

Marketing Courses

  • Digital Marketing Course
  • Google Ads Course
  • Advance SEO Course
  • WordPress Website Development
  • Google Analytics Course

Outsourced Services

  • Digital Marketing Services
  • Digital Advertising Agency
  • Inbound Marketing Services
  • WordPress Website Development
  • Google Analytics Services

About us

  • About us
  • Blog
  • Contact us
  • Privacy Policy
  • About us
  • Blog
  • Contact us
  • Privacy Policy
Copyright 2022 FoxMarketeer | All Rights Reserved
  • Home
  • Consulting
    • Lead Generation Services
    • Branding Services
    • Marketing Automation Service
    • CRM Implementation Services
  • Marketing Courses
    • Digital Marketing Course
    • Advance SEO Course
    • Google Ads Course
    • Google Analytics Course
  • Blog
  • Contact us
FoxMarketeer