Remember the good old days when watching television was interrupted by only a few ad commercials? Indeed, there has been a huge rise in the number of streaming platforms, premium social media services and more and so has the number of ads punctuating your watch has grown manifold. Does that mean there is a declineRead more
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Keyword research is one of the most important parts in search ads, It can make or break your campaign performance. Google Ads’ auction model is based on Ad Rank, which is related to your search query & ad relevance. Keyword research is the process of finding the search query terms that your prospects use toRead more
A search term report is also known as a search query report. This is the most important part in Google ads, because advertisers will be paying for search terms not for keywords. Search terms are the actual searches that trigger your ad because they match one of the above ads conditions & keywords. Analyzing searchRead more
There are different types of Google ad formats, types, a business can choose the one that suits best to your campaign goals, target audience & budget. This blog explores different google ad formats with ad creation specifications. Search Ads Display Ads Shopping Ads Video Ads App Promotion Ads Call-Only Ads Rich Media Ads Search AdsRead more
Pay Per Click ads (PPC) is one of the most effective & the fastest ways to generate business from online, if you strategize and implement it correctly, then you need to depend on the sales team to generate leads or businesses. The primary goal of any business is to get maximum ROI from less spend,Read more
Google has rolled out another new feature called “seasonality adjustments” for smart bidding for search and display campaigns. Smart bidding strategies which work on a machine learning technology to helps advertisers automatically adjust bids at the auction time to improve campaign performance to get more conversions. This is controlled by machine learning technology, but businessRead more
Writing effective google text Ad copy is an art and common sense. Most of the people go to google to find some answers or solutions and they click on the ads or SEO results, which they feel are most relevant and addressing their queries. Every click on your paid ads cost you money. So youRead more
