Target impression share is a bidding strategy in google ads that helps advertisers to increase the visibility of their ads by setting a target impression share percentage for their campaigns. In this blog, I will cover what target impression share is, how it works, and its benefits for advertisers. What is Target Impression Share? ItRead more
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Google Ad Remarketing vs Facebook Remarketing. Compare the pros and cons of two of the most popular remarketing platforms, Google Ads and Facebook, to determine which one is the best fit for your business. Google Ad remarketing and Facebook remarketing are two popular advertising strategies used by businesses to target potential customers who have previouslyRead more
Google Ads Remarketing is a popular advertising strategy used by businesses to target potential customers who have previously interacted with their website or brand. Remarketing can help increase brand awareness, drive website traffic, and ultimately increase conversions. Here are some interesting facts and figures on Google Ads Remarketing: Remarketing can increase conversion rates by upRead more
As a marketer, you know the power of remarketing. It’s a great way to bring back lost visitors and customers to your website or online store. And when it comes to remarketing, Google Ads is one of the most popular platforms. However, if you want to take your remarketing efforts to the next level, youRead more
Dynamic remarketing is an advertising strategy that is used to increase conversions by targeting individuals who have already shown an interest in a product or service. With dynamic remarketing, businesses can target specific products or services to people who have previously visited their website or interacted with their brand. By using dynamic remarketing, businesses canRead more
Google Ads remarketing has become a popular advertising strategy for businesses looking to target potential customers who have previously interacted with their website or brand. Remarketing has come a long way since its inception, with numerous changes and improvements made over the years. Let’s take a look at the history of Google Ads remarketing. 2009Read more
Discover the different types of Google Remarketing Ads and how they can be used to improve your advertising campaigns. Remarketing ads are a powerful tool in the arsenal of any marketers looking to improve the effectiveness of their advertising campaigns. These ads allow businesses to target users who have already interacted with their brand inRead more
In today’s digital world, businesses are always looking for new ways to connect with their target audience and drive sales. One of the most effective ways to do this is through Google Ads remarketing. In this google ad remarketing blog series post, I will take a closer look at what Google Ads remarketing is, howRead more
There are different types of Google ad formats, types, a business can choose the one that suits best to your campaign goals, target audience & budget. This blog explores different google ad formats with ad creation specifications. Search Ads Display Ads Shopping Ads Video Ads App Promotion Ads Call-Only Ads Rich Media Ads Search AdsRead more
Pay Per Click ads (PPC) is one of the most effective & the fastest ways to generate business from online, if you strategize and implement it correctly, then you need to depend on the sales team to generate leads or businesses. The primary goal of any business is to get maximum ROI from less spend,Read more
