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There are different types of Google ad formats, types, a business can choose the one that suits best to your campaign goals, target audience & budget. This blog explores different google ad formats with ad creation specifications. Search Ads Display Ads Shopping Ads Video Ads App Promotion Ads Call-Only Ads Rich Media Ads Search AdsRead more

Pay Per Click ads (PPC) is one of the most effective & the fastest ways to generate business from online, if you strategize and implement it correctly, then you need to depend on the sales team to generate leads or businesses. The primary goal of any business is to get maximum ROI from less spend,Read more

Planning to start running display ads to fetch more customers to your website? or you want to start retargeting campaign on the Google Display Network? For any of the above you need to create specific ads. Display advertisements are very fascinating, there is much more than text. You can use images, text, colors, buttons andRead more

Here is everything you want to know more about “Maximize Conversions Bid Strategy”. Before shifting to this smart bid strategy, there are few important things that you need to know. Go ahead, read on! When Google introduced this new amazing machine learning maximize conversation bid strategy, I was super excited about it. And to testRead more

Quality score is critically important and tricky part for all the Google Ads advertisers. Google recently released new guidelines. I had a tough time looking at the new guidelines and auditing my google ad campaigns. As we all know Ads contributes maximum to Google’s revenue. Google is smart, so they definitely are not going toRead more

Keyword research is a crucial step for the success of any advertising campaign. And knowing what your competitors are doing which keywords, ads or strategy are giving them success, you can align your Adwords strategies accordingly so that you can increase your Return On Investment (ROI) quickly. But getting these information is not an easyRead more

Google officially launched a new smart bidding strategy called “Maximize conversion value” on 21 August 2019. This is going to be a game-changer for the retail industry if it implemented correctly. it will attract many small & medium size businesses as well, which have a very limited marketing budget & resources. Automated smart bidding strategyRead more

Now you can test your search and display network with a google ads new split testing feature called draft & experiment. Now you don’t need to buy or use another external tools to run a A/B testing. Draft: You can use draft feature to make multiple changes to your campaigns without disturbing live  campaign. SoRead more