Planning to start running display ads to fetch more customers to your website? or you want to start retargeting campaign on the Google Display Network? For any of the above you need to create specific ads.
Display advertisements are very fascinating, there is much more than text. You can use images, text, colors, buttons and even animations to convey your message more effectively to your target reach.
For running Google Display Network ads, you need to know few rules about what to feature in the ad.
For example – If you’re using images, blurry images and flashing backgrounds will not get approved. Make sure the creatives that you use are clear and easy to recognize.
Choosing the apt ad type is more challenging than choosing the ad sizes. Interactive ads are more efficient than static ads. Animation attracts more attention than the static ones. At the time, too much animation can also make your display ads look quirky.
In this blog, we’ll discuss about the two ad types –
- Standard Display Ads
- Rich Media Ads
Standard Display Ads
Standard display ads are the most familiar ad formats typically having one interaction.
Top Performing Banner Ad Sizes
- 300×250 – Medium rectangle
- 336×280 – Large rectangle
- 728×90 – Leaderboard
- 300×600 – Half page or large skyscraper
- 320×50 – Mobile leaderboard
320 x 50 – Mobile Leaderboard size is only not a popular desktop/tablet ad size; it is available on high-end mobile devices also.
Maximum allowed File Size: 150 KB is a max File Size
File type – JPEG, SWF, PNG, or GIF formats.
Rich Media Ads
Rich Media ads are more flexible and allows for greater creative freedom.
Rich Media creative is the use of interactivity or multimedia, these ads floats, plays, and expands while the user interacts with your landing page. These ad types are more attention grabbing amongst the huge volumes of ads and copy. And research has shown that these ads are two thirds times more engaging and three times more click through and conversion rate.
Types of rich media advertising
There are many types of rich media advertising, listed below are the three of the most common rich media ads-
- In page ad, Rich Media Ads- they appear in a rectangle form within a webpage
- Out of page ad, Rich Media Banners- they float, pop up or expand across a webpage
- In-stream video ads- these can be seen streaming pre-roll and post-roll video.
Acceptable ad sizes –
- 300×175
- 300×250
- 300×600
- 728×90
It’s important to accommodate your display ads keeping mobile in mind as the majority of internet traffic nowadays comes from mobile. Looking for media-rich creatives on your website? Get in touch now for google ads consultation and free audit and start monetizing your target audience with relevant rich media advertising.
Am a data-driven Digital Marketing Consultant & Trainer. I have been actively involved in the marketing industry for over 15 years. Digital marketing is my passion because it is a giant puzzle whose rules are constantly changing. I talk about Digital marketing, Lead Generation, Demand Generation and MarTech. Certified in Google Ads, Google Analytics and Inbound Marketing.
Leave a Comment