Planning to start running display ads to fetch more customers to your website? or you want to start retargeting campaign on the Google Display Network? For any of the above you need to create specific ads.

Display advertisements are very fascinating, there is much more than text. You can use images, text, colors, buttons and even animations to convey your message more effectively to your target reach.

For running Google Display Network ads, you need to know few rules about what to feature in the ad.

For example – If you’re using images, blurry images and flashing backgrounds will not get approved. Make sure the creatives that you use are clear and easy to recognize.

Choosing the apt ad type is more challenging than choosing the ad sizes. Interactive ads are more efficient than static ads. Animation attracts more attention than the static ones. At the time, too much animation can also make your display ads look quirky.

In this blog, we’ll discuss about the two ad types –

• Standard Display Ads
• Rich Media Ads