Google Launches Meridian – An open-source Marketing Mix Model (MMM)

What is Meridian

Breaking News!

Google proudly unveils its latest innovation: Meridian, a revolutionary marketing measurement tool designed to empower businesses like never before. With Meridian, analyzing campaign performance and driving better business outcomes has never been easier.

What is Meridian?

Meridian is an open-source Marketing Mix Model (MMM) meticulously crafted by Google to provide innovative solutions to key measurement challenges faced by modern marketers. This cutting-edge tool is poised to revolutionize the way businesses analyze their cross-channel media strategies and optimize marketing efforts.

Key Features of Meridian:

  • Privacy-Focused Measurement: Meridian prioritizes user privacy while offering comprehensive insights into campaign performance.
  • Innovative Methodologies: With Meridian, expect groundbreaking methodological advancements to enhance the accuracy, actionability, and analytical robustness of MMMs.
  • Transparency: As an open-source solution, Meridian ensures unparalleled visibility into its underlying code and methodological innovations, empowering users to evaluate and customize to suit their unique business needs.
  • Actionable Insights: Meridian delivers richer data inputs, modeling guidance, and cross-channel budget optimization capabilities, facilitating informed decision-making and future-focused media allocation strategies.

Join the Meridian Revolution!

Experience the future of marketing measurement with Meridian. Sign up today to unlock the potential of data-driven decision-making and drive superior business outcomes.

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