Google Ads remarketing has become a popular advertising strategy for businesses looking to target potential customers who have previously interacted with their website or brand. Remarketing has come a long way since its inception, with numerous changes and improvements made over the years. Let’s take a look at the history of Google Ads remarketing.
2009 – Google launches remarketing
Google introduced remarketing to its advertising platform in 2009. Initially, remarketing was only available on the Google Display Network, and it allowed advertisers to show ads to individuals who had previously visited their website.
2010 – Remarketing expands to YouTube
In 2010, Google expanded remarketing to YouTube, allowing advertisers to show ads to individuals who had interacted with their brand on the video-sharing platform.
2013 – Cross-device remarketing
In 2013, Google introduced cross-device remarketing, which allowed advertisers to target individuals who had interacted with their brand on multiple devices. This feature made it possible for marketers to create more personalized ads that were tailored to the specific interests of the audience.
2015 – Dynamic remarketing
Google introduced dynamic remarketing in 2015, which allowed marketers to create ads that showcased specific products or services that an individual had previously viewed on their website. This feature made it possible for businesses to create personalized ads that were more likely to resonate with potential customers.
2017 – Remarketing lists for search ads (RLSA)
In 2017, Google introduced remarketing lists for search ads (RLSA), which allowed businesses to target individuals who had previously interacted with their website through search ads. This feature made it possible for marketers to create targeted ads that were more likely to convert.
2019 – Custom audiences
In 2019, Google introduced custom audiences, which allowed businesses to create more specific audience lists based on specific website pages, demographics, and behaviors. This feature made it possible for businesses to create more targeted ads that were tailored to the specific needs of the audience.
2020 – Expansion to Gmail and Discover
In 2020, Google expanded remarketing to Gmail and Discover, allowing advertisers to show ads to individuals who had interacted with their brand on these platforms. This expansion made it possible for businesses to reach potential customers in more places and on more devices.
In conclusion, the history of Google Ads remarketing shows the evolution and growth of this powerful advertising strategy. From its humble beginnings in 2009 to its expansion to multiple platforms in 2023, remarketing has become an essential tool for businesses looking to increase conversions and drive more revenue. As technology continues to evolve, we can expect even more changes and improvements in the future of Google Ads remarketing.
Stay tuned for my next blog, in which I will discuss the various types of Google Remarketing Ads.
Google Ads Remarketing Exclusive Blog Series
Blog 3 – Types of Google Remarketing Ads
Rakesh Bhosale is a seasoned digital marketing consultant with over 15 years of industry expertise. Specializing in lead generation, demand generation, branding, marketing automation, and digital transformation strategies, Rakesh’s comprehensive knowledge and hands-on experience drive remarkable growth and establish strong online presences.