Keyword research is a crucial step for the success of any advertising campaign. And knowing what your competitors are doing which keywords, ads or strategy are giving them success, you can align your Adwords strategies accordingly so that you can increase your Return On Investment (ROI) quickly. But getting these information is not an easy task.
In this blog, I will explain about how to find out your business competitors google ads strategy and actual google ads keywords competitor on which others also bidding.
So, if you have this question in your mind – Can I ever know How much budget my competitor is spending on Google Ads (AdWords)? What’s making them grow? Well, yes you can with the magical tool known as SEMRUSH.
SEMrush is one such digital marketing research tool which gives you insights on your competitors. It’s not only a Google AdWords competitor analysis tool but much more.
By giving you insights into your competitors’ google ads campaigns performance. Simply enter your competitor’s domain and SEMrush will tell you –
- Average monthly budgets
- Paid and Organic search traffic volume
- Number of keywords and their actual search volumes
- Ad positions and their fluctuations over time
- CPC estimates
- What keywords are driving traffic and up to what percentage of the total
- Landing page URLs
- Ad copies, and their change history
- Use of subdomains in advertising
- Preview in actual Google Search Result Page
- PLA (Shopping Ads) overview
- Video Ads overview
- Display (GDN) Advertising
Competitor Keywords Overview
You must have prepared a list of keywords specific to your industry and business. But there is always a risk that you can miss some relevant, high-potential terms and phrases. With SEMrush you can get the complete overview of the google ads keywords that your competitors are bidding on.
Analyze Seasonality and Tailor Your Campaign Around It
To ensure that you don’t spend your budget unnecessarily. When planning your google ads campaign, it is worth analyzing seasonality to better understand what keywords are used most frequently by advertisers during certain months. These insights will help you make more informed decisions to get the best return on your investments.
Domain Overview Report
Enter the domain you want to analyze and you will get the overview on your competitor’s online marketing strategy. You will get details of their estimated spend, ad copy, banner ads images, targeted locations, number of targeted keywords and organic traffic overview.
For example:
- As you can see in the image below, the maximum traffic that this brand is getting is from the paid search than the organic. Which means their primary traffic source is through paid search campaigns.
- In the paid search campaign, the top 4 target locations they are focusing are US, UK, Canada, and Australia.
Advertising Research:
SEMrush gives you an overview of the traffic trends by months or years, whether they are running paid campaign on short term, mid-term or long term strategies. You can also know if it’s seasonal or a continuous strategy.
The keywords list generated of your competitor insights like –
- Average position
- Monthly search volume
- Average CPC
- Landing page URL
- keyword trends
Moreover, you can also figure out google ads strategy for desktop and mobile devices separately.
Position:
SEMrush also lets you know the position of your competitor’s targeted keywords like – position changes, number of new keywords added, lost, improved & declined keywords. If it’s a very important keyword, then definitely they will be working on improving the keyword ranking and performance, this you can see in the improved section. So your competitors are giving you all the ready-made strategies, in short, you don’t need to spend much time & money on experimenting with new keywords.
Ad Copies Overview
It is a general practice of seeing it on google, what ad copies my competitors have used. But if your competitor has set location settings for their Google Ads, you won’t be able to see their ads until and unless you are physically there in that country.
Thankfully SEMrush takes away this pain, and with few clicks, you can check the PPC Ad copies, targeted keywords and the links of the landing pages of your competitors. Isn’t it great? This will give you more ideas to create your own ad copies.
Ad History:
With SEMrush you can know what ad copies your competitor used last month or last year or on any specific date range. Did they use the same PPC ad copies only or different? What did they focus more on? features, offers, or something else etc…
Landing Pages:
Get a list of all the landing pages they are using for their paid ads. You can analyze on the landing page design, content, features, how much traffic getting on what type of landing pages.
Paid Competitors:
Competitors report can be very useful and most powerful report depending upon how you make use of it. You might consider some of the companies as your big competitors but it’s not necessary that they are your actual competitors in the paid search as well. If any business is competing with your keywords in paid search than it will be your competitor in the paid search world.
Display Ads:
Analysis your competitors PPC data is not just restricted to google text ads, you will get an overview of the display ads strategies of your competitor too. You can know the number of display ads running, the websites where those ads are displaying, and can also check mobile specific ads. The first and last seen will give you an idea on how frequently they run these display ads, when they started and when they stopped.
You can also select a specific country, device or time frame to do the analysis.
For example, you have a global competitor and you want to find out their display ads strategies for the USA. (refer the image below).
Display Ads:
This report will let you know the type of display ads that are currently running. You can know the targeted countries, design & ads copies, first and last seen. This will help you out in deciding what kind of ad design you need to create and which countries you should target.
Publishers List
This will give you list of websites your competitor selected to display their ads. The overview of monthly visits will give you a clear idea on the popularity of the websites and also it will help you out in knowing the type of the ads that can be run on them like Text, Image or HTML based ads.
Hope, this blog will help you to create a much better google ads strategy than your competitors in very less time. Please feel free to contact us for Google Ads Management Service.
Am a data-driven Digital Marketing Consultant & Trainer. I have been actively involved in the marketing industry for over 15 years. Digital marketing is my passion because it is a giant puzzle whose rules are constantly changing. I talk about Digital marketing, Lead Generation, Demand Generation and MarTech. Certified in Google Ads, Google Analytics and Inbound Marketing.
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