With the advent of Social media marketing and branding, a lot of small businesses have been pushed to modify their strategies to adapt to the changes. Social media, now, has the power to make an impact even on small scale businesses in various ways.
In a nutshell, social media sites and applications let users build online communities around their business, so that they can share their content, promotional campaigns and value added information. So, how does it exactly make an impact on retail sectors, which are the small scale businesses? Let’s decode!
Efficient and effective marketing
Back in the stone age, people used fliers, television ads and newspaper ads for marketing their business. However, things have changed and in better words, modified towards efficiency. With social media, you can now target the exact kind of potential leads you are looking for, whatever be the parameter (age, gender, location etc). Also, you can instantly reach out to your customers and prospectives about your sales, new products and latest developments in your business so that they are constantly updated about your business.
Social media has also got a strong impact on how retail business owners communicate with their clients and customers. Gone are the days when your customers would call, write a mail or a letter. They can now connect easily through social media platforms. They can send you a direct messages to the business, or even put up feedback about your service on your profile, which would only enhance your reputation. While others post reviews, it creates an impact on people who are visiting your business profile. What more! You can respond to their queries and concerns in real time, and provide a solution!
Makes your business into a Brand
Social media had revolutionized the way people look at Brands. Earlier, people deemed business to be impersonal entities. But social media paved way for a different enhanced level of interaction between consumers and the businesses. The kind of customers your business has got who connected to you through the influence of social media will affect other potential customers. If you have a loyal customer base, it will encourage other people to relate with your business. For instance, if there’s a business that sells gym supplements among a group of gym goers, it is more likely that the other gym goers might connect with your Brand through this.
This makes businesses look as a reliable Brand. This applies for the retail businesses too. You can now get to become a Brand in your industry of service, if you connect to people well through Social media!
All in all, if you’re a retail business owner, it is mandatory that you have good social media presence if you wish to make it big, by beating your competitors in the industry.
Am a data-driven Digital Marketing Consultant & Trainer. I have been actively involved in the marketing industry for over 15 years. Digital marketing is my passion because it is a giant puzzle whose rules are constantly changing. I talk about Digital marketing, Lead Generation, Demand Generation and MarTech. Certified in Google Ads, Google Analytics and Inbound Marketing.
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