+91 77386 62106
info@foxmarketeer.com
FoxMarketeerFoxMarketeerFoxMarketeerFoxMarketeer
  • Home
  • Consulting
    • Lead Generation Services
    • Branding Services
    • Marketing Automation Service
    • CRM Implementation Services
  • Marketing Courses
    • Digital Marketing Course
    • Advance SEO Course
    • Google Ads Course
    • Google Analytics Course
  • Blog
  • Contact us

Importance of measurement plan before implementing digital marketing strategy

By FoxMarketeer | Digital Marketing | 0 comment | 23 March, 2019 | 0

We are in 2019 and digital marketing has grown far way beyond from where it began. But yet what we see is, still many companies are missing a concrete digital marketing strategy and they are not taking full advantage of the growing opportunities from digital marketing. However, before beginning we get into any of these implementations, it is important to take a step back and first create a measurement plan.

You must have often heard that you need a robust Measurement Plan before you implement your digital marketing strategy. So what is this Measurement Plan? Well, it is a reference document which is created by key stakeholders of the company which helps to define business objectives, goals & KPI’s. It helps them to understand the performance of the business day in and day out.

Digital marketing is in a high demand because it’s easy to track, measure, analyze and most importantly is cost effective, unlike traditional marketing. In order to take better data-driven business decisions, it’s very important to collect relevant and accurate data which will help you to measure your success and make changes in your digital marketing strategies.

So now, you must be thinking How to measure goals with the implementation plan? What numbers we should measure? What tools and channels should we use? And how do we communicate the results? Well, every business has its own set of goals to achieve, but when it comes to online platforms there are a few common types –

Ecommerce website – selling products or services

Business websites – collecting potential leads

Content publishers – encouraging engagement and frequent visitation

Online informational or support – helping users find the information they need

Branding – driving awareness, engagement and loyalty

In order to achieve your main business goals, you should be measuring 2 types of goals-

1)  Micro conversion goals: In order to achieve your macro conversion goals, micro conversation goals play a very important role, it gives you clear indication whether you are on the right track or not and it also gives you an opportunity to modify your strategies-

  1. Adding something to a cart
  2. Filling out a contact us form for more information or trial
  3. Watching a demo video
  4. Reading your FAQ page
  5. Visits to product information pages (such as specs)
  6. Downloading PDF
  7. Coupons downloaded
  8. Visits to review pages

2)  Macro conversation goals:  It’s a primary goal which directly supports your business objectives, macro performance is based on your micro conversion performance –

  1. Purchase
  2. Filling a contact us form
  3. Make a phone call
  4. A subscription

So, by now you must be thinking what benefits does Measurement Plan holds and why you should get one-

  1.  Measurement plan clarifies and keep a track of your micro and macro goals.
  2.    Refine your implementation time to keep your data current and useful.
  3.    The result of this process is reliable and accurate that helps you understand the performance of your business day in and day out.
  4.    Track your conversion rates closely, and keep testing to find areas for improvement.
  5.    It provides detailed and relevant performance information to stakeholders.
  6.    Most effective method for communicating between stakeholders, marketing, technical & analyst teams.
  7.    It will help you to identify which data, goals, KPIs, segments and targets should be measured
  8.    It helps analysts in the tool implementation process to collect accurate and relevant data.
  9.    It will help the marketing team to create custom reports.
  10.  It helps to track accurate ROI on each marketing spent.
  11.  Marketing team will know how much efforts need to put in order to achieve goal

How to digital marketing measurement plan?

  1. Plan your business objectives, goals or KPI’s
  2. Define your marketing strategies with specific, measurable targets to achieve
  3. Choose the metrics that will be key Performance Indicators to measure your strategies and goals.
  4. Identify tools and techniques to collect accurate and relevant data
  5. Verify data accuracy and hygiene.
  6. Create a custom dashboard to review your data
  7. Analyze your data frequently and make necessary changes in your digital marketing strategies and plan.

Every time I speak to companies about their business, I always ask them these questions about their measurement plan-

  • Do you have clear marketing defined goals to achieve? What’s the number of marketing qualified leads (MQL) you expect to generate to convert your business deal?
  • Do you know which digital marketing strategy gives you high ROI?
  • Do you spend a lot of time in running different reports for your marketing meetings?

It’s never too late to create a measurement plan or digital marketing strategy for your business. Request a FREE introductory meeting now to see how I can help you with one.

0
No tags.

FoxMarketeer

I’m Digital marketing consultant, I have been actively involved in the marketing industry for over 12 years and I leverage different digital channels, latest digital marketing strategies, tools, technology, trends to attract, engage and convert customers to grow businesses of all shapes and sizes to effectively to achieve their goals.

More posts by FoxMarketeer

Leave a Comment

Cancel reply

You must be logged in to post a comment.

Join Our Newsletter
Please correct the marked field(s) below.
1,true,6,Contact Email,2 1,false,1,First Name,2 1,false,1,Last Name,2
- Form
  Thank you for Signing Up

Categories

  • Career Guide
  • Digital advertising
  • Digital Marketing
  • Google Ads
  • Marketing
  • Marketing Automation
  • Marketing Consulting
  • Marketing Product Reviews
  • Uncategorized

Recent Posts

  • 28 Questions To Ask A Marketing Consultant Before Hiring Them
  • Top 15 Questions To Help You Create A Better Marketing Strategy
  • Digital Marketing Strategies that work during festival Seasons
  • How to Become a Digital Marketer
  • Why SEM’s should hire Digital Marketing Consultants

Archives

  • October 2022
  • March 2021
  • June 2020
  • April 2020
  • January 2020
  • October 2019
  • September 2019
  • August 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • November 2018

Marketing Consulting

  • Marketing Consultation
  • Lead Generation Services
  • Branding Services
  • CRM Implementation Services
  • Marketing Automation Service

Marketing Courses

  • Digital Marketing Course
  • Google Ads Course
  • Advance SEO Course
  • WordPress Website Development
  • Google Analytics Course

Outsourced Services

  • Digital Marketing Services
  • Digital Advertising Agency
  • Inbound Marketing Services
  • WordPress Website Development
  • Google Analytics Services

About us

  • About us
  • Blog
  • Contact us
  • Privacy Policy
  • About us
  • Blog
  • Contact us
  • Privacy Policy
Copyright 2022 FoxMarketeer | All Rights Reserved
  • Home
  • Consulting
    • Lead Generation Services
    • Branding Services
    • Marketing Automation Service
    • CRM Implementation Services
  • Marketing Courses
    • Digital Marketing Course
    • Advance SEO Course
    • Google Ads Course
    • Google Analytics Course
  • Blog
  • Contact us
FoxMarketeer