Introduction Digital marketing is the future. It’s also a huge opportunity for you to build your career. But before you go ahead and dive into this field, it’s important that you know what exactly digital marketing is, who the job requirements are and what do they entail. In this article we will be covering everythingRead more >
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Introduction If you’re the owner of a small business, you know that it’s essential to keep your company running smoothly. Hiring a Digital Marketing Consultant is one way to ensure that happens. But how do you know which one? Well, we’ve got some tips for finding an expert who can help with your online marketingRead more >
WordPress provides a reliable platform for building an attractive and well-functioning website or blog. But a user needs to have a basic knowledge of SEO to rank his posts in the Search Engines. The process is usually time-consuming and hectic and may take up more time than creating the content itself. To save the hassle,Read more >
Remember the good old days when watching television was interrupted by only a few ad commercials? Indeed, there has been a huge rise in the number of streaming platforms, premium social media services and more and so has the number of ads punctuating your watch has grown manifold. Does that mean there is a declineRead more >
As we all know, the whole world is in lockdown because of COVID-19, There are many small and medium business owners who are worried about their business. We really can’t do anything much at this moment, rather than worrying about the current situation, you can utilise this time to rethink & rework on your salesRead more >
Keyword research is one of the most important parts in search ads, It can make or break your campaign performance. Google Ads’ auction model is based on Ad Rank, which is related to your search query & ad relevance. Keyword research is the process of finding the search query terms that your prospects use toRead more >
A search term report is also known as a search query report. This is the most important part in Google ads, because advertisers will be paying for search terms not for keywords. Search terms are the actual searches that trigger your ad because they match one of the above ads conditions & keywords. Analyzing searchRead more >
There are different types of Google ad formats, types, a business can choose the one that suits best to your campaign goals, target audience & budget. This blog explores different google ad formats with ad creation specifications. Search Ads Display Ads Shopping Ads Video Ads App Promotion Ads Call-Only Ads Rich Media Ads Search AdsRead more >
Pay Per Click ads (PPC) is one of the most effective & the fastest ways to generate business from online, if you strategize and implement it correctly, then you need to depend on the sales team to generate leads or businesses. The primary goal of any business is to get maximum ROI from less spend,Read more >
