Google has rolled out another new feature called “seasonality adjustments” for smart bidding for search and display campaigns. Smart bidding strategies which work on a machine learning technology to helps advertisers automatically adjust bids at the auction time to improve campaign performance to get more conversions. This is controlled by machine learning technology, but businessRead more >
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Planning to start running display ads to fetch more customers to your website? or you want to start retargeting campaign on the Google Display Network? For any of the above you need to create specific ads. Display advertisements are very fascinating, there is much more than text. You can use images, text, colors, buttons andRead more >
Here is everything you want to know more about “Maximize Conversions Bid Strategy”. Before shifting to this smart bid strategy, there are few important things that you need to know. Go ahead, read on! When Google introduced this new amazing machine learning maximize conversation bid strategy, I was super excited about it. And to testRead more >
Quality score is critically important and tricky part for all the Google Ads advertisers. Google recently released new guidelines. I had a tough time looking at the new guidelines and auditing my google ad campaigns. As we all know Ads contributes maximum to Google’s revenue. Google is smart, so they definitely are not going toRead more >
Digital marketing is all about getting the right message in front of the right person, at the right time. There are many audiences targeting methods in Google ads, which helps you find your ideal customers online. Audience targeting is one of the most important parts of any successful marketing campaign. Based on your campaign goals,Read more >
Keyword research is a crucial step for the success of any advertising campaign. And knowing what your competitors are doing which keywords, ads or strategy are giving them success, you can align your Adwords strategies accordingly so that you can increase your Return On Investment (ROI) quickly. But getting these information is not an easyRead more >
Google officially launched a new smart bidding strategy called “Maximize conversion value” on 21 August 2019. This is going to be a game-changer for the retail industry if it implemented correctly. it will attract many small & medium size businesses as well, which have a very limited marketing budget & resources. Automated smart bidding strategyRead more >
Now you can test your search and display network with a google ads new split testing feature called draft & experiment. Now you don’t need to buy or use another external tools to run a A/B testing. Draft: You can use draft feature to make multiple changes to your campaigns without disturbing live campaign. SoRead more >
Writing effective google text Ad copy is an art and common sense. Most of the people go to google to find some answers or solutions and they click on the ads or SEO results, which they feel are most relevant and addressing their queries. Every click on your paid ads cost you money. So youRead more >
