Writing an effective Google Search Ad copy is an art and common sense. Most people go to google to find some answers or solutions and they click on the ads or SEO results, which they feel are most relevant and addressing their queries. Every click on your paid ads cost you money. So you need to be very careful when writing your google Ad copy. Here are the few tips, which will help you in writing better ad copies.
- Use keywords in Ad Copy: To mirror the searcher’s query, use your best primary keyword in your ad copy, just to tell searchers that they’re in the right place. But don’t use many keywords or same keywords many times in the same ad.
- Keyword placement: Use your primary keywords in different ad copy sentences or positions like Headline 1, headline 2, Headline 3 and in descriptions to check which works best.
- Be Customer Focused: Write your ad copy by focusing on user benefits. Usually, the searchers engage more with ads that appear most relevant & attractive to their query.
- A/B Testing: Keep experimenting on your ad copies with different psychological approaches to know which performs best with your target audience. Highlight on your most unique features, benefits, problems, solutions, reviews, offers or popular USP.
- Make your ads hyper-local: If you’re targeting a specific location, add your target location, city or country name in the ad headline. If you are running a campaign in different cities or countries then create a separate Ad Group on each place, city or country.
- Use call to action: You must have a call to action in your ad copy. You need to tell visitors what action they need to take once they land on your landing page. Make sure that your call to action is very clear and strong like “Request Demo Now”, “Get a Free Copy”, “Buy Now”, “Learn More”, “Talk to Us”, “Shop Now” Etc….
- Minimize Your Branding: If you are not a well-known brand then stop using your brand name in your ad copies. Every word matters a lot in Google Ad copy. The primary focus should be to earn a click and make them land on your landing page.
- Ad Space: Google text ads provide a very limited character count, so there is not enough room to convey your message, don’t waste it by saying the same thing again and again in Ad copy, description as well as in your extensions.
- Copying Your Competitors Ad copies: It’s good to be aware of what your competitors are doing, you should track your competitors Google ads strategy, Ads, Keywords but never copy your competitors’ ad copies, it looks very bad on your brand. (Learn “How to Spy your Google Ads Competitors Using SEMrush Advertising Toolkit?“)
- Use Ad Extensions: Use as many ad extensions as possible, it will help visitors to learn more about your company, products or services without clicking on your ad.
- Multiple Ads in each Ad group: Create 3 to 5 Ads in each Ad Group, multiple versions give you more options to test and also It will trigger the best Ad depending on the search query.
- Google Ad Copy testing: If you are running multiple campaigns and it’s very difficult to track and monitor your test. So always keep a checklist on what you’re testing.
Get in touch with me now, if you need any help or free Google Ads consultation or auditing your google ads campaigns.