Google Ads Remarketing is a popular advertising strategy used by businesses to target potential customers who have previously interacted with their website or brand. Remarketing can help increase brand awareness, drive website traffic, and ultimately increase conversions. Here are some interesting facts and figures on Google Ads Remarketing:
Remarketing can increase conversion rates by up to 70%: According to Google, businesses that use remarketing campaigns can see up to a 70% increase in conversion rates compared to those who do not. This is because remarketing targets individuals who have already shown an interest in a product or service, making them more likely to convert.
Remarketing can help increase brand awareness: Remarketing campaigns can help increase brand awareness by showing ads to individuals who have previously visited a website or interacted with a brand. This can help keep the brand top of mind and increase the likelihood of a future conversion.
The average click-through rate for remarketing ads is 0.7%: According to Wordstream, the average click-through rate for display ads is 0.46%, while the average click-through rate for remarketing ads is 0.7%. This shows that remarketing ads can be more effective at driving clicks and website traffic.
Remarketing campaigns can be highly targeted: Google Ads Remarketing allows businesses to target individuals who have interacted with specific pages or products on their website. This level of targeting can help increase the effectiveness of the campaign and drive more conversions.
Mobile remarketing is on the rise: With more people using their mobile devices to browse the internet, mobile remarketing campaigns are becoming more popular. According to Google, mobile remarketing campaigns can see a 15% increase in conversions compared to desktop campaigns.
Remarketing can help increase customer lifetime value: By targeting individuals who have previously interacted with a brand, remarketing campaigns can help increase customer lifetime value by encouraging repeat purchases or cross-selling related products.
Remarketing can be cost-effective: Remarketing campaigns can be cost-effective compared to other advertising strategies because they target individuals who have already shown an interest in a product or service. This can help increase the likelihood of a conversion while keeping advertising costs down.
In conclusion, Google Ads Remarketing can be a highly effective advertising strategy for businesses looking to increase conversions and drive more revenue. By targeting individuals who have already interacted with a brand, remarketing campaigns can help increase brand awareness, website traffic, and customer lifetime value.
In my next blog, I will talk about a very interesting topic “Google Ads Remarketing vs Facebook Remarketing: Which Is Right for Your Business?” Let’s find out
Google Ads Remarketing Exclusive Blog Series
Blog 2 – History of Google Ads Remarketing
Blog 3 – Types of Google Remarketing Ads
Rakesh Bhosale is a seasoned digital marketing consultant with over 15 years of industry expertise. Specializing in lead generation, demand generation, branding, marketing automation, and digital transformation strategies, Rakesh’s comprehensive knowledge and hands-on experience drive remarkable growth and establish strong online presences.