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Prepare yourself and your business for the digital marketplace.

ADVANCE DIGITAL MARKETING MASTERY CLASS

Build a career in an exciting, in-demand profession. Launch a new career as a Digital Marketer with this intensive Digital Marketing bootcamp.

Duration 40 Hrs

6 Certifications

14 Modules

Online Classes

Hands-on Experience With Tools

ENROLL NOW

    WHAT TO EXPECT

    FoxMarketeer’s Advance Digital Marketing Bootcamp is a virtual skills-training program that designed to teach key digital marketing skills required to lead in modern business goals. 

    This is an advanced digital marketing course that teaches key digital marketing skills needed to lead in modern business goals. This training programme is jam-packed with real-world case studies, assignments, hands-on experiences, and detailed theoretical sections that will give you the confidence to create, manage, and measure digital marketing projects on your own. This digital marketing specialist programme includes live instructor-led online classes taught by industry professionals.

    UPCOMING DIGITAL MARKETING COURSES

    Your new career begins here. Build a career in an exciting, in-demand profession. You will learn to develop and execute comprehensive digital marketing strategies, as well as create a final portfolio project, under the supervision of experienced industry professionals.

    BATCH

    DATE

    MODE

    TIME

    DURATION

    ENROLL

    Bootcamp

    5 Nov 2022

    Online

    11:00 AM

    40 hrs

    Fastrack

    Regular

    15 Nov 2022

    Online

    11:00 AM

    40 hrs

    Weekend

    Individual

    Custom

    Online

    11:00 AM

    40 hrs

    Flexible

    ADVANCE DIGITAL MARKETING MODULES

    Build a career in an exciting, in-demand profession

    Introduction of Digital Marketing

    Principles of Digital Marketing 

    • Traditional Marketing vs. Digital Marketing
    • Introduction to Inbound and Outbound Strategies 
    • Different Digital marketing channels 

    Developing Marketing Objectives

    • Developing SMART Objectives & KPI’s
    • Using digital marketing goals to improve business performance

    Connecting with the Customer 

    • Digital Marketing strategy for every Buyer’s Journey
    • Audience Research
    • Digital Marketing Concepts, Principles, Procedures and Tools

    Content Marketing

    Introduction to Content Marketing and Strategy

    • Brief about Content Marketing
    • Types of Content
    • Content Alignment with the Buyer’s Journey
    • Content Marketing Strategy

    Using Content Research to Find Business Opportunities

    • Competitor Content Analysis
    • Content Audit
    • How to find trending topics 

    Developing a Content Marketing Plan 

    • Content Marketing Goals
    • How to align Content with Business Goals
    • Customer Personas 
    • Content Creation Process
    • Content Calendar
    • Content Creation Best Practice
    • Content Creation and Curation
    • Content Types and Formats
    • Content Tools

    Publishing and Distributing Content 

    • Content Platforms 
    • Benefits and Challenges of Content Seeding
    • Content Scheduling Techniques and Tools
    • Content Promotion Strategies Metrics and Performance
    • Content Marketing ROI
    • Content Marketing Metrics
    • Metrics and Content Marketing Strategy

    Social Media Marketing

    Key Social Platforms for Digital Marketing

    • Benefits of Social Media Marketing
    • Social Media Marketer Responsibilities
    • The Buyer’s Journey Stages
    • Influential Social Media Platforms
    • Key Terminology

    Setting up a Social Media Experience for a Business 

    • Best Social Media Account Setup * Best Practices
    • Facebook
    • Twitter
    • LinkedIn 
    • Instagram
    • Google My Business
    • YouTube

    Growing and Engaging an Audience

    • Community Techniques and Best Practices
    • Content Sharing Best Practices
    • Sharing Stories Best Practices
    • Video Content Best Practices
    • Hashtag Usage Best Practices
    • Twitter Content Best Practices
    • LinkedIn Content Best Practices
    • Instagram Content Best Practices

    SEO

    SEO Fundamentals

    • Paid and Organic Search
    • Key SEO Components
    • Search Engine Introduction
    • Common Search Query Types 
    • SERP (Search Engine Results Pages) Components

    Aligning SEO and Business Objectives

    • SEO Objective Types 
    • Create and Implement SEO Objectives

    Keywords and SEO Content Plan

    • Keyword Research Benefits
    • Short and Long Tail Keywords
    • Conduct Keyword Research
    • Convert Keywords into SEO Content 

    Optimise Organic Search Ranking 

    • Technical Components for Visibility
    • On-page Optimization
    • Off-page Optimization
    • SEO Audit

    Measuring SEO Performance

    • Traffic Sources
    • SEO Metric Types
    • Success Measurement

    Paid Ads / Google Ads

    Fundamentals of Paid Search

    • Paid vs. Organic Search
    • Customer Use of Search Engines
    • Paid Search Benefits
    • Elements of Paid Search Campaigns

    Paid Search Campaign Creation with Google Ads

    • Google Ads Manager Account vs. Child Account
    • Google Ads Best Practice
    • Google Ads Account Elements
    • Paid Search and SEO Keyword Research
    • Google Ads and Paid Search Campaigns

    Search Campaign Management

    • Advertising Budget Management
    • Google Ads Bidding
    • Google Ads Bid Simulator Tool
    • Optimize Paid Search Campaigns
    • Google Ads Editor 

    Paid Search Campaign Measurement

    • Paid Search KPIs
    • Conversion Tracking
    • Success Metrics
    • Google Analytics Measurement
    • Google Analytics and Search Console Reporting

    Social Media Ads

    Creating and Optimizing Social Media Campaigns

    • Campaign Set-up
    • Facebook and Instagram Business Manager
    • Twitter Ads Manager
    • LinkedIn Campaign Manager

    Developing Data-Driven Audience and Campaign Insights

    • Campaign Tools Analysis
    • Facebook Tools and Analytics
    • Twitter Tools and Analytics
    • LinkedIn Tools and Analytics
    • Instagram Tools and Analytics

    Email Marketing

    Email Marketing Fundamentals

    • Key Concepts
    • Inbound Email Marketing
    • Legislation and Regulations Ex: GDPR

    Tools and Strategy

    • Key Strategy Principles
    • Email Service Providers
    • Recipient Sources
    • Contact Databases 

    Marketing Automation

    • Benefits of Automation Tools
    • Key Process Building Blocks

    Email Design

    • Email Writing and Design
    • The Buyer’s Journey Alignment
    • Subject Lines
    • Copy Essentials
    • Design Best Practices
    • Call-to-Actions (CTAs)
    • Image Best Practices 

    Creating an Effective Email Campaign

    • Email Campaign Creation
    • Delivery Factors
    • Delivery and Placement Challenges
    • Campaign Management Best Practices

    Testing and Optimising an Email Campaign

    • Test Components
    • A/B Testing
    • Key Campaign Measurement Metrics
    • Optimise Open and Click Through Rates
    • Mobile Optimization
    • Bounce Rates and Unsubscribes 

    Website Optimization

    Web Design and Website Optimization

    • Website Optimization and SEO
    • Optimization and Digital Marketing Strategy
    • Design, Development, Maintenance and Optimization in a Marketing Context
    • Key Components of Web Design 

    Publishing a Basic Website

    • Website Hosting Options
    • WordPress.org Setup
    • WordPress Themes 

    Design Principles and Website Copy

    • Web Design Principles
    • Mobile-First Design and SEO
    • Copy Best Practice
    • A/B Best Practice Testing

    User-Centred Design and Website Optimization

    • UX and UI Design, Benefits and Principles
    • UX Assessment
    • User Experience Improvement and UserCentered Design Methods
    • Key Optimization Performance Factors 

    Website Metrics and Developing Insight

    • Website Monitoring
    • Evaluation Tools
    • Implement Monitoring and Optimization Best Practice

    Google Analytics

    Web Analytics Fundamentals

    • Analytics Tools for Data Collection, Measurement and Analysis
    • Google Analytics Benefits and Limitations
    • Analytics Reporting Terminology
    • Legal Requirements, Responsibilities and Best Practice 

    Creating and Configuring a Google Analytics Account

    • Account Setup
    • Tracking Code Installment
    • Key Settings and Navigational Functions
    • Account Settings and Filters
    • Benefits and Risks of Sharing Access
    • Linking Google Analytics and Other Tools 

    Setting Goals with Google Analytics

    • Setup Goals
    • Match Website Activity to Goals
    • Use Goal Funnels to Analyze Customer Conversion Journey 

    Monitoring Campaigns with Google Analytics Reports

    • Campaign Types
    • Audience, Acquisition, Google Ads, Behaviour, Events and Conversion Reports
    • Multichannel Funnels Reporting 

    Analyzing and Recording Google Analytics Data

    • Track Traffic Changes in Real-Time
    • Custom reporting, Annotations and Custom Segments
    • Standardized Data Process 

    Conversion Tracking & Report Analysis 

    • Use Goals to measure business objectives
    • Setting Goals with Google Analytics
    • Tracking campaigns with the URL Builder

    Digital Marketing Strategy

    Digital Strategy Fundamentals

    • Core Digital Marketing Strategy Components
    • Strategy Purpose
    • Strategy for plan communication
    • Digital Marketing and Digital Media
    • Resource Mapping
    • Budget Planning
    • ROI and Success Metrics

    Setting Strategy Objectives and KPIs

    • Common Business Objectives and Campaign Expectations
    • Identify and Distinguish KPIs
    • Past Performance and Industry Benchmarks for Forecasting
    • Regular Performance Reviews

    Digital Strategy Research

    • Key Research Activities
    • Research Mapping
    • Strong Research vs. Potentially False Reports
    • Owned, Accessed and Desk Research
    • Audit Factors
    • Audience and Competitor Research
    • Social Listening Study
    • Creative vs. Media Brief

    Developing a Creative Strategy

    • Key Creative Strategy Ingredients
    • Maximize and Repurpose Creative Output
    • Content Strategy Elements
    • Creative Format Specifications

    Executing a Digital Marketing Strategy

    • Strategy Objectives
    • Optimize Channel and Budget Mix
    • Media Planning for Paid Channels
    • Key Campaign Components 

    Communicating a Digital Marketing Strategy

    • Stakeholder Communication Tools
    • Digital Marketing Strategy Best Practice

    Report & Dashboard Creation

    • Presenting data effectively
    • Managing numbers using spreadsheets
    • Creating actionable insights from your data
    • Understanding the Data Cycle

    Using data to understand audiences 

    Competitor Analysis

    • Track and analyse competitors ads
    • Find out competitors keywords
    • Target location

    FEATURES

    Fun interactive classroom sessions

    Hands-on training with live projects

    Updated Course Curriculum – 2022

    Placement Assistance

    Post Training Support

    WHO ALL CAN BE A PART OF THIS COURSE ?

    Marketing Professionals: Upskilling

    Professionals in Other Roles: Upskilling, Career Shift, Freelancing opportunities

    Business Owners & Entrepreneurs: Promote Your Business, Manage Agency and review results better

    Digital Marketing Professionals: Career Growth

    Students & Freshers: Job, Freelancing

    CAREER CONNECTIONS & CONSULTATION

    Get matched with a personal mentor who works in the industry

    Our team will not only provide you with the knowledge to succeed, but also connect you with a designated career advisor to help you find a company or career path that suits your unique skillset and goals.

    Have You Struggled to Get the Job or Promotion You Want? Confused About Career in Marketing? What to Know: What to learn in Marketing and how it will help in your career growth? We Get Best Out of You. Fix An Appointment Now

    WHY ENROLL WITH US?

    Our Teaching Philosophies

    World-class Instructors

    Our cutting-edge curriculum is created and taught by the world’s top digital experts and professionals.

    One-on-one Consultation

    Mentors are dedicated to assisting students in any way they can, and they also provide valuable advice that is essential for career development.

    Marketing Connect Bootcamp

    Get access to our platform, where you can discover new courses, programmes, workshops, job opportunities, marketing events and updates all in one place.

    Designed in Blended Learning Format

    Blended learning gives them the much-needed flexibility of learning without having to relocate or leave their current jobs.

    We Help You Get Hired

    We committed to providing students with a learning experience that extends far beyond the classroom by connecting them with recruiters and industry professionals.

    A hands-on approach

    Our classes focus collaboration and immediate feedback in a project-based learning environment.

    Hands-on Experience With Tools

    Build a career in an exciting, in-demand profession

    ENROLL NOW

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    • Consulting
      • Lead Generation Services
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    • Marketing Courses
      • Digital Marketing Course
      • Advance SEO Course
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      • Google Analytics Course
    • Blog
    • Contact us
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