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Prepare yourself and your business for the digital marketplace.

ADVANCE DIGITAL MARKETING MASTERY CLASS

Build a career in an exciting, in-demand profession. Launch a new career as a Digital Marketer with this intensive Digital Marketing bootcamp.

Duration 40Hrs

6 Certifications

14 Modules

Online Classes

Hands-on Experience With Tools

WHAT TO EXPECT

FoxMarketeer’s Advance Digital Marketing Bootcamp is a virtual skills-training program that designed to teach key digital marketing skills required to lead in modern business goals.

This is an advanced digital marketing course that teaches key digital marketing skills needed to lead in modern business goals. This training programme is jam-packed with real-world case studies, assignments, hands-on experiences, and detailed theoretical sections that will give you the confidence to create, manage, and measure digital marketing projects on your own. This digital marketing specialist programme includes live instructor-led online classes taught by industry professionals.

UPCOMING CLASSES - 1 OCT 2022

Your new profession begins here. Build a career in an exciting, in-demand profession.

Enroll Now

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ADVANCE DIGITAL MARKETING MODULES

Build a career in an exciting, in-demand profession

Introduction of Digital Marketing

Principles of Digital Marketing

Traditional Marketing vs. Digital Marketing
Introduction to Inbound and Outbound Strategies
Different Digital marketing channels

Developing Marketing Objectives

Developing SMART Objectives & KPI’s
Using digital marketing goals to improve business performance

Connecting with the Customer

Digital Marketing strategy for every Buyer’s Journey
Audience Research
Digital Marketing Concepts, Principles, Procedures and Tools

Content Marketing

Introduction to Content Marketing and Strategy

Brief about Content Marketing
Types of Content
Content Alignment with the Buyer’s Journey
Content Marketing Strategy

Using Content Research to Find Business Opportunities

Competitor Content Analysis
Content Audit
How to find trending topics

Developing a Content Marketing Plan

Content Marketing Goals
How to align Content with Business Goals
Customer Personas
Content Creation Process
Content Calendar
Content Creation Best Practice
Content Creation and Curation
Content Types and Formats
Content Tools

Publishing and Distributing Content

Content Platforms
Benefits and Challenges of Content Seeding
Content Scheduling Techniques and Tools
Content Promotion Strategies Metrics and Performance
Content Marketing ROI
Content Marketing Metrics
Metrics and Content Marketing Strategy

Social Media Marketing

Key Social Platforms for Digital Marketing

Benefits of Social Media Marketing
Social Media Marketer Responsibilities
The Buyer’s Journey Stages
Influential Social Media Platforms
Key Terminology

Setting up a Social Media Experience for a Business

Best Social Media Account Setup * Best Practices
Facebook
Twitter
LinkedIn
Instagram
Google My Business
YouTube

Growing and Engaging an Audience

Community Techniques and Best Practices
Content Sharing Best Practices
Sharing Stories Best Practices
Video Content Best Practices
Hashtag Usage Best Practices
Twitter Content Best Practices
LinkedIn Content Best Practices
Instagram Content Best Practices

SEO

SEO Fundamentals

Paid and Organic Search
Key SEO Components
Search Engine Introduction
Common Search Query Types
SERP (Search Engine Results Pages) Components

Aligning SEO and Business Objectives

SEO Objective Types
Create and Implement SEO Objectives

Keywords and SEO Content Plan

Keyword Research Benefits
Short and Long Tail Keywords
Conduct Keyword Research
Convert Keywords into SEO Content

Optimise Organic Search Ranking

Technical Components for Visibility
On-page Optimization
Off-page Optimization
SEO Audit

Measuring SEO Performance

Traffic Sources
SEO Metric Types
Success Measurement

Paid Ads / Google Ads

Fundamentals of Paid Search

Paid vs. Organic Search
Customer Use of Search Engines
Paid Search Benefits
Elements of Paid Search Campaigns

Paid Search Campaign Creation with Google Ads

Google Ads Manager Account vs. Child Account
Google Ads Best Practice
Google Ads Account Elements
Paid Search and SEO Keyword Research
Google Ads and Paid Search Campaigns

Search Campaign Management

Advertising Budget Management
Google Ads Bidding
Google Ads Bid Simulator Tool
Optimize Paid Search Campaigns
Google Ads Editor

Paid Search Campaign Measurement

Paid Search KPIs
Conversion Tracking
Success Metrics
Google Analytics Measurement
Google Analytics and Search Console Reporting

Social Media Ads

Creating and Optimizing Social Media Campaigns

Campaign Set-up
Facebook and Instagram Business Manager
Twitter Ads Manager
LinkedIn Campaign Manager

Developing Data-Driven Audience and Campaign Insights

Campaign Tools Analysis
Facebook Tools and Analytics
Twitter Tools and Analytics
LinkedIn Tools and Analytics
Instagram Tools and Analytics

Email Marketing

Email Marketing Fundamentals

Key Concepts
Inbound Email Marketing
Legislation and Regulations Ex: GDPR

Tools and Strategy

Key Strategy Principles
Email Service Providers
Recipient Sources
Contact Databases

Marketing Automation

Benefits of Automation Tools
Key Process Building Blocks

Email Design

Email Writing and Design
The Buyer’s Journey Alignment
Subject Lines
Copy Essentials
Design Best Practices
Call-to-Actions (CTAs)
Image Best Practices

Creating an Effective Email Campaign

Email Campaign Creation
Delivery Factors
Delivery and Placement Challenges
Campaign Management Best Practices

Testing and Optimising an Email Campaign

Test Components
A/B Testing
Key Campaign Measurement Metrics
Optimise Open and Click Through Rates
Mobile Optimization
Bounce Rates and Unsubscribes

Website Optimization

Web Design and Website Optimization

Website Optimization and SEO
Optimization and Digital Marketing Strategy
Design, Development, Maintenance and Optimization in a Marketing Context
Key Components of Web Design

Publishing a Basic Website

Website Hosting Options
WordPress.org Setup
WordPress Themes

Design Principles and Website Copy

Web Design Principles
Mobile-First Design and SEO
Copy Best Practice
A/B Best Practice Testing

User-Centred Design and Website Optimization

UX and UI Design, Benefits and Principles
UX Assessment
User Experience Improvement and UserCentered Design Methods
Key Optimization Performance Factors

Website Metrics and Developing Insight

Website Monitoring
Evaluation Tools
Implement Monitoring and Optimization Best Practice

Google Analytics

Web Analytics Fundamentals

Analytics Tools for Data Collection, Measurement and Analysis
Google Analytics Benefits and Limitations
Analytics Reporting Terminology
Legal Requirements, Responsibilities and Best Practice

Creating and Configuring a Google Analytics Account

Account Setup
Tracking Code Installment
Key Settings and Navigational Functions
Account Settings and Filters
Benefits and Risks of Sharing Access
Linking Google Analytics and Other Tools

Setting Goals with Google Analytics

Setup Goals
Match Website Activity to Goals
Use Goal Funnels to Analyze Customer Conversion Journey

Monitoring Campaigns with Google Analytics Reports

Campaign Types
Audience, Acquisition, Google Ads, Behaviour, Events and Conversion Reports
Multichannel Funnels Reporting

Analyzing and Recording Google Analytics Data

Track Traffic Changes in Real-Time
Custom reporting, Annotations and Custom Segments
Standardized Data Process

Conversion Tracking & Report Analysis

Use Goals to measure business objectives
Setting Goals with Google Analytics
Tracking campaigns with the URL Builder

Digital Marketing Strategy

Digital Strategy Fundamentals

Core Digital Marketing Strategy Components
Strategy Purpose
Strategy for plan communication
Digital Marketing and Digital Media
Resource Mapping
Budget Planning
ROI and Success Metrics

Setting Strategy Objectives and KPIs

Common Business Objectives and Campaign Expectations
Identify and Distinguish KPIs
Past Performance and Industry Benchmarks for Forecasting
Regular Performance Reviews

Digital Strategy Research

Key Research Activities
Research Mapping
Strong Research vs. Potentially False Reports
Owned, Accessed and Desk Research
Audit Factors
Audience and Competitor Research
Social Listening Study
Creative vs. Media Brief

Developing a Creative Strategy

Key Creative Strategy Ingredients
Maximize and Repurpose Creative Output
Content Strategy Elements
Creative Format Specifications

Executing a Digital Marketing Strategy

Strategy Objectives
Optimize Channel and Budget Mix
Media Planning for Paid Channels
Key Campaign Components

Communicating a Digital Marketing Strategy

Stakeholder Communication Tools
Digital Marketing Strategy Best Practice

Report & Dashboard Creation

Presenting data effectively
Managing numbers using spreadsheets
Creating actionable insights from your data
Understanding the Data Cycle

Using data to understand audiences

Competitor Analysis

Track and analyse competitors ads
Find out competitors keywords
Target location

FEATURES

Fun interactive classroom sessions

Hands-on training with live projects

Updated Course Curriculum – 2022

Placement Assistance

Post Training Support

WHO ALL CAN BE A PART OF THIS COURSE ?

Marketing Professionals: Upskilling

Professionals in Other Roles: Upskilling, Career Shift, Freelancing opportunities

Business Owners & Entrepreneurs: Promote Your Business, Manage Agency and review results better

Digital Marketing Professionals: Career Growth

Students & Freshers: Job, Freelancing

CAREER CONNECTIONS & CONSULTATION

Get matched with a personal mentor who works in the industry

Our team will not only provide you with the knowledge to succeed, but also connect you with a designated career advisor to help you find a company or career path that suits your unique skillset and goals.

Have You Struggled to Get the Job or Promotion You Want? Confused About Career in Marketing? What to Know: What to learn in Marketing and how it will help in your career growth? We Get Best Out of You. Fix An Appointment Now

WHY ENROLL WITH US?

Our Teaching Philosophies

World-class Instructors

Our cutting-edge curriculum is created and taught by the world’s top digital experts and professionals.

One-on-one Consultation

Mentors are dedicated to assisting students in any way they can, and they also provide valuable advice that is essential for career development.

Marketing Connect Bootcamp

Get access to our platform, where you can discover new courses, programmes, workshops, job opportunities, marketing events and updates all in one place.

Designed in Blended Learning Format

Blended learning gives them the much-needed flexibility of learning without having to relocate or leave their current jobs.

We Help You Get Hired

We committed to providing students with a learning experience that extends far beyond the classroom by connecting them with recruiters and industry professionals.