Build a career in an exciting, in-demand profession. Launch a new career as a Digital Marketer with this intensive Digital Marketing bootcamp.
Prepare yourself and your business for the digital marketplace.
ADVANCE DIGITAL MARKETING MASTERY CLASS
Duration 40 Hrs
6 Certifications
14 Modules
Online Classes
Hands-on Experience With Tools
ENROLL NOW
WHAT TO EXPECT
FoxMarketeer’s Advance Digital Marketing Bootcamp is a virtual skills-training program that designed to teach key digital marketing skills required to lead in modern business goals.
This is an advanced digital marketing course that teaches key digital marketing skills needed to lead in modern business goals. This training programme is jam-packed with real-world case studies, assignments, hands-on experiences, and detailed theoretical sections that will give you the confidence to create, manage, and measure digital marketing projects on your own. This digital marketing specialist programme includes live instructor-led online classes taught by industry professionals.
UPCOMING DIGITAL MARKETING COURSES
Your new career begins here. Build a career in an exciting, in-demand profession. You will learn to develop and execute comprehensive digital marketing strategies, as well as create a final portfolio project, under the supervision of experienced industry professionals.
BATCH
DATE
MODE
TIME
DURATION
ENROLL
Bootcamp
5 Nov 2022
Online
11:00 AM
40 hrs
Fastrack
Regular
15 Nov 2022
Online
11:00 AM
40 hrs
Weekend
Individual
Custom
Online
11:00 AM
40 hrs
Flexible
ADVANCE DIGITAL MARKETING MODULES
Build a career in an exciting, in-demand profession
Introduction of Digital Marketing
Principles of Digital Marketing
- Traditional Marketing vs. Digital Marketing
- Introduction to Inbound and Outbound Strategies
- Different Digital marketing channels
Developing Marketing Objectives
- Developing SMART Objectives & KPI’s
- Using digital marketing goals to improve business performance
Connecting with the Customer
- Digital Marketing strategy for every Buyer’s Journey
- Audience Research
- Digital Marketing Concepts, Principles, Procedures and Tools
Content Marketing
Introduction to Content Marketing and Strategy
- Brief about Content Marketing
- Types of Content
- Content Alignment with the Buyer’s Journey
- Content Marketing Strategy
Using Content Research to Find Business Opportunities
- Competitor Content Analysis
- Content Audit
- How to find trending topics
Developing a Content Marketing Plan
- Content Marketing Goals
- How to align Content with Business Goals
- Customer Personas
- Content Creation Process
- Content Calendar
- Content Creation Best Practice
- Content Creation and Curation
- Content Types and Formats
- Content Tools
Publishing and Distributing Content
- Content Platforms
- Benefits and Challenges of Content Seeding
- Content Scheduling Techniques and Tools
- Content Promotion Strategies Metrics and Performance
- Content Marketing ROI
- Content Marketing Metrics
- Metrics and Content Marketing Strategy
Social Media Marketing
Key Social Platforms for Digital Marketing
- Benefits of Social Media Marketing
- Social Media Marketer Responsibilities
- The Buyer’s Journey Stages
- Influential Social Media Platforms
- Key Terminology
Setting up a Social Media Experience for a Business
- Best Social Media Account Setup * Best Practices
- Google My Business
- YouTube
Growing and Engaging an Audience
- Community Techniques and Best Practices
- Content Sharing Best Practices
- Sharing Stories Best Practices
- Video Content Best Practices
- Hashtag Usage Best Practices
- Twitter Content Best Practices
- LinkedIn Content Best Practices
- Instagram Content Best Practices
SEO
SEO Fundamentals
- Paid and Organic Search
- Key SEO Components
- Search Engine Introduction
- Common Search Query Types
- SERP (Search Engine Results Pages) Components
Aligning SEO and Business Objectives
- SEO Objective Types
- Create and Implement SEO Objectives
Keywords and SEO Content Plan
- Keyword Research Benefits
- Short and Long Tail Keywords
- Conduct Keyword Research
- Convert Keywords into SEO Content
Optimise Organic Search Ranking
- Technical Components for Visibility
- On-page Optimization
- Off-page Optimization
- SEO Audit
Measuring SEO Performance
- Traffic Sources
- SEO Metric Types
- Success Measurement
Paid Ads / Google Ads
Fundamentals of Paid Search
- Paid vs. Organic Search
- Customer Use of Search Engines
- Paid Search Benefits
- Elements of Paid Search Campaigns
Paid Search Campaign Creation with Google Ads
- Google Ads Manager Account vs. Child Account
- Google Ads Best Practice
- Google Ads Account Elements
- Paid Search and SEO Keyword Research
- Google Ads and Paid Search Campaigns
Search Campaign Management
- Advertising Budget Management
- Google Ads Bidding
- Google Ads Bid Simulator Tool
- Optimize Paid Search Campaigns
- Google Ads Editor
Paid Search Campaign Measurement
- Paid Search KPIs
- Conversion Tracking
- Success Metrics
- Google Analytics Measurement
- Google Analytics and Search Console Reporting
Social Media Ads
Creating and Optimizing Social Media Campaigns
- Campaign Set-up
- Facebook and Instagram Business Manager
- Twitter Ads Manager
- LinkedIn Campaign Manager
Developing Data-Driven Audience and Campaign Insights
- Campaign Tools Analysis
- Facebook Tools and Analytics
- Twitter Tools and Analytics
- LinkedIn Tools and Analytics
- Instagram Tools and Analytics
Email Marketing
Email Marketing Fundamentals
- Key Concepts
- Inbound Email Marketing
- Legislation and Regulations Ex: GDPR
Tools and Strategy
- Key Strategy Principles
- Email Service Providers
- Recipient Sources
- Contact Databases
Marketing Automation
- Benefits of Automation Tools
- Key Process Building Blocks
Email Design
- Email Writing and Design
- The Buyer’s Journey Alignment
- Subject Lines
- Copy Essentials
- Design Best Practices
- Call-to-Actions (CTAs)
- Image Best Practices
Creating an Effective Email Campaign
- Email Campaign Creation
- Delivery Factors
- Delivery and Placement Challenges
- Campaign Management Best Practices
Testing and Optimising an Email Campaign
- Test Components
- A/B Testing
- Key Campaign Measurement Metrics
- Optimise Open and Click Through Rates
- Mobile Optimization
- Bounce Rates and Unsubscribes
Website Optimization
Web Design and Website Optimization
- Website Optimization and SEO
- Optimization and Digital Marketing Strategy
- Design, Development, Maintenance and Optimization in a Marketing Context
- Key Components of Web Design
Publishing a Basic Website
- Website Hosting Options
- WordPress.org Setup
- WordPress Themes
Design Principles and Website Copy
- Web Design Principles
- Mobile-First Design and SEO
- Copy Best Practice
- A/B Best Practice Testing
User-Centred Design and Website Optimization
- UX and UI Design, Benefits and Principles
- UX Assessment
- User Experience Improvement and UserCentered Design Methods
- Key Optimization Performance Factors
Website Metrics and Developing Insight
- Website Monitoring
- Evaluation Tools
- Implement Monitoring and Optimization Best Practice
Google Analytics
Web Analytics Fundamentals
- Analytics Tools for Data Collection, Measurement and Analysis
- Google Analytics Benefits and Limitations
- Analytics Reporting Terminology
- Legal Requirements, Responsibilities and Best Practice
Creating and Configuring a Google Analytics Account
- Account Setup
- Tracking Code Installment
- Key Settings and Navigational Functions
- Account Settings and Filters
- Benefits and Risks of Sharing Access
- Linking Google Analytics and Other Tools
Setting Goals with Google Analytics
- Setup Goals
- Match Website Activity to Goals
- Use Goal Funnels to Analyze Customer Conversion Journey
Monitoring Campaigns with Google Analytics Reports
- Campaign Types
- Audience, Acquisition, Google Ads, Behaviour, Events and Conversion Reports
- Multichannel Funnels Reporting
Analyzing and Recording Google Analytics Data
- Track Traffic Changes in Real-Time
- Custom reporting, Annotations and Custom Segments
- Standardized Data Process
Conversion Tracking & Report Analysis
- Use Goals to measure business objectives
- Setting Goals with Google Analytics
- Tracking campaigns with the URL Builder
Digital Marketing Strategy
Digital Strategy Fundamentals
- Core Digital Marketing Strategy Components
- Strategy Purpose
- Strategy for plan communication
- Digital Marketing and Digital Media
- Resource Mapping
- Budget Planning
- ROI and Success Metrics
Setting Strategy Objectives and KPIs
- Common Business Objectives and Campaign Expectations
- Identify and Distinguish KPIs
- Past Performance and Industry Benchmarks for Forecasting
- Regular Performance Reviews
Digital Strategy Research
- Key Research Activities
- Research Mapping
- Strong Research vs. Potentially False Reports
- Owned, Accessed and Desk Research
- Audit Factors
- Audience and Competitor Research
- Social Listening Study
- Creative vs. Media Brief
Developing a Creative Strategy
- Key Creative Strategy Ingredients
- Maximize and Repurpose Creative Output
- Content Strategy Elements
- Creative Format Specifications
Executing a Digital Marketing Strategy
- Strategy Objectives
- Optimize Channel and Budget Mix
- Media Planning for Paid Channels
- Key Campaign Components
Communicating a Digital Marketing Strategy
- Stakeholder Communication Tools
- Digital Marketing Strategy Best Practice
Report & Dashboard Creation
- Presenting data effectively
- Managing numbers using spreadsheets
- Creating actionable insights from your data
- Understanding the Data Cycle
Using data to understand audiences
Competitor Analysis
- Track and analyse competitors ads
- Find out competitors keywords
- Target location
FEATURES
Fun interactive classroom sessions
Hands-on training with live projects
Updated Course Curriculum – 2022
Placement Assistance
Post Training Support
WHO ALL CAN BE A PART OF THIS COURSE ?
Marketing Professionals: Upskilling
Professionals in Other Roles: Upskilling, Career Shift, Freelancing opportunities
Business Owners & Entrepreneurs: Promote Your Business, Manage Agency and review results better
Digital Marketing Professionals: Career Growth
Students & Freshers: Job, Freelancing
CAREER CONNECTIONS & CONSULTATION
Get matched with a personal mentor who works in the industry
Our team will not only provide you with the knowledge to succeed, but also connect you with a designated career advisor to help you find a company or career path that suits your unique skillset and goals.
Have You Struggled to Get the Job or Promotion You Want? Confused About Career in Marketing? What to Know: What to learn in Marketing and how it will help in your career growth? We Get Best Out of You. Fix An Appointment Now
WHY ENROLL WITH US?
Our Teaching Philosophies
World-class Instructors
Our cutting-edge curriculum is created and taught by the world’s top digital experts and professionals.
One-on-one Consultation
Mentors are dedicated to assisting students in any way they can, and they also provide valuable advice that is essential for career development.
Marketing Connect Bootcamp
Get access to our platform, where you can discover new courses, programmes, workshops, job opportunities, marketing events and updates all in one place.
Designed in Blended Learning Format
Blended learning gives them the much-needed flexibility of learning without having to relocate or leave their current jobs.
We Help You Get Hired
We committed to providing students with a learning experience that extends far beyond the classroom by connecting them with recruiters and industry professionals.
A hands-on approach
Our classes focus collaboration and immediate feedback in a project-based learning environment.
Hands-on Experience With Tools
