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E-COMMERCE ANALYTICS

We help you to track, Identify Opportunities, Measure, Optimize & Analyse the data to add value to your decision making process

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We assist our clients in developing and implementing data and analytics strategies in order to maximise their return on investment.

We structure and optimise your marketing channels using attribution models, target group segmentation, channel analysis, and customer lifetime value modelling so that your company can reach its most profitable customers.

We collaborate with your team to: Evaluate current marketing efforts

Clearly define your objectives.
Decide what data to collect and how to measure it.
Collect the information you need in a precise manner.
For better analysis, extract, transform, and consolidate data.
Reporting of findings and insights on a regular basis

Creating delightful online experiences

ONLINESHOP ANALYTICS

We concentrate on making better strategic decisions, forecasting customer behaviour, taking action, improving the customer journey, and demonstrating long-term value.

Cart Abandonment

Dynamic Pricing

Personalized User Experience

Customer Acquisition

Re-engage with your lost customers

Buyer’s Behavior Prediction

Analytics is the key to eCommerce success

Ecommerce Analytics Services

Digital Marketing Measurement Strategy

Identify critical success factors, create metrics, instrument data collection, and make data available through dashboards and alerts to enable a data-driven decision-making environment.

Web Analytics Tracking Implementation

Analytics implementation is a complicated process with many variables, mapping the eCommerce website correctly is critical to track and monitor your website performance.

Customer Segmentation & Data Enrichment

Segment customer groups based on demographics, purchase history, and website usage to improve email and social media marketing targeting and personalization.

A/B Testing and Optimization

Improve conversion rates and session value by testing website features and content in order to remove barriers, reduce friction, and increase engagement and confidence build trust.

Remarketing Implementation

Dynamic remarketing is the most effective way to re-engage website visitors. Granularity at this level comes at the expense of complexity. The ecommerce website, like enhanced ecommerce, must be properly mapped.

Heatmap & Session Recording

Discover the “Why” behind customer behaviour. Visual analytics tools provide a comprehensive view of optimization opportunities and can deliver results quickly.

Marketing Campaign Analysis

Campaign analysis can not only help the marketers to make short term fixes to their marketing campaign mix but can also provide them with insight into maximising the lifetime value of a customer over time.

Dashboards & Reportings

Ecommerce data is only useful if it provides insight to those who can improve things. Knowing how data is collected and processed allows you to get the most value out of it, and knowing how to display it makes it available to everyone.

Benefits of Business Analytics and Intelligence in Ecommerce

Improve the efficiency of your decision-making processes

When businesses combine data from multiple sources, they can gain valuable insights that can be used to improve better strategies.

Discover new opportunities

Ecommerce business analytics can assist in the discovery of reengineering and automation opportunities. These can also serve as stepping stones to new opportunities.

Gain a competitive advantage in the market

User experience analytics can be used to ensure that customers have a positive experience across multiple touchpoints. This gives you an advantage over your competitors in the industry.

Keep track of your eCommerce KPIs

Your Key Performance Indicators can range from revenue to shopping cart abandonment to conversion rates and lifetime customer value.

Buyers Behaviour Analysis

Compare and contrast the behaviour of one-time buyers versus your regular customers to help you come up with new promotions and marketing tactics that will help you get more business.

User loyalty

Use data on user behaviour to learn more about what motivates your customers to make purchases.

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We can build customized digital marketing services for your business where you can calculate ROI on every spend.

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