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Prepare yourself and your business for the digital marketplace.

ADVANCE GOOGLE ADS COURSE

Build a career in an exciting, in-demand profession. Launch a new career as a Digital Marketer with this intensive Digital Marketing bootcamp.

Duration 12Hrs

4 Certifications

17 Modules

Online Classes

Hands-on Experience With Tools

ENROLL NOW

    WHAT TO EXPECT

    For anyone interested in getting into digital advertising, the Google Ads certification program is a must-do.

    This course is designed to cover every aspect of Google Ads campaign management. It’s a more advanced program that begins with the fundamentals and progresses to the best techniques and tricks used by Google Ads professionals to manage ad campaigns. We’ll go over the search, display, video, mobile, and shopping ads in this training session.

    ADVANCE DIGITAL MARKETING MODULES

    Build a career in an exciting, in-demand profession

    Fundamentals

    • Introduction to Google Ads
    • Understanding the value of online advertising
    • Psychology of Search
    • Type of Ads for different business goals
    • About Google Ads Certification

    Account Setup

    • Google Ads account setup
    • Google Ads Interface Tour
    • Adwords Dashboard
    • Billing in Adwords
    • Campaign stages

    About Campaign Creation & Setup

    • Understanding purpose of Campaign
    • Different Types of campaigns 
    • Campaign planning
    • Campaign setup
      • Location & Ad Sheduleds 
      • Networks and Devices
      • Targeting Methods 
      • Bidding and Budget
      • Best practices in Campaign

    Keywords

    • How to do keyword research
    • How to select best keywords 
    • Keyword Types (Broad, Phrase, Exact)
    • Negative keywords 
    • Search term
    • Best practises in keywords

    Ad Group

    • Purpose of Ad Groups
    • Ad Group setup
    • Best practises in AdGroup

    Google Ads

    • Different Types of Ads
    • Ad Creation 
    • Landing Page
    • Best practises in Ads

    Ad Extensions

    • Introduction to Ad extensions
    • Different types of ad extensions 
    • Create Special Promotions and Prices for Ads

    Bid strategies

    • Understand the Google Ads Auction
    • Different types of bid strategies 
    • How to select best bid type 

    Audience Creation and Setup

    • Introduction to Audience Creation and Setup
    • What is remarketing & how it works 
    • Customer Match with CRM Data
    • Expand Audiences with Similar Lists
    • Target Users with In-Market and Affinity Audiences
    • Creating a Remarketing List
    • Creating Customer Match

    Conversion Tracking

    • What is conversion tracking
    • How to set up 
    • How to track and analyse 
    • Attribution Methods

    Quality Score

    • What is quality score & Why it’s important 
    • How Ad Rank Functions
    • The Quality Score Factors
    • How to improve quality score

    Performance Management & Auditing

    • Performance Monitoring 
    • Optimising Performance
    • Increase Conversions 
    • How to audit campaign

    Reports

    • Report Creation 
    • Custom dashboard creation
    • Analysing Customer Data Using Audience Insights
    • Drafts and Experiments

    Brief introduction About

    • Google Merchant Centre
    • Shopping Ads
    • Display Ads
    • Google Ads Mobile 
    • Google Ads Video 

    Competitor Analysis

    • Track and analyse competitors ads
    • Find out competitors keywords
    • Target location

    ROI Calculation

    • Track & Monitor Leads
    • Lead Analysis 
    • ROI Calculation 

    Other Things

    • Google Ads Certification
    • Resume creation 
    • Post Training consultation 

    FEATURES

    Fun interactive classroom sessions

    Hands-on training with live projects

    Updated Course Curriculum – 2022

    Placement Assistance

    Post Training Support

    WHO ALL CAN BE A PART OF THIS COURSE ?

    Marketing Professionals: Upskilling

    Professionals in Other Roles: Upskilling, Career Shift, Freelancing opportunities

    Business Owners & Entrepreneurs: Promote Your Business, Manage Agency and review results better

    Digital Marketing Professionals: Career Growth

    Students & Freshers: Job, Freelancing

    CAREER CONNECTIONS & CONSULTATION

    Get matched with a personal mentor who works in the industry

    Our team will not only provide you with the knowledge to succeed, but also connect you with a designated career advisor to help you find a company or career path that suits your unique skillset and goals.

    Have You Struggled to Get the Job or Promotion You Want? Confused About Career in Marketing? What to Know: What to learn in Marketing and how it will help in your career growth? We Get Best Out of You. Fix An Appointment Now

    WHY ENROLL WITH US?

    Our Teaching Philosophies

    World-class Instructors

    Our cutting-edge curriculum is created and taught by the world’s top digital experts and professionals.

    One-on-one Consultation

    Mentors are dedicated to assisting students in any way they can, and they also provide valuable advice that is essential for career development.

    Marketing Connect Bootcamp

    Get access to our platform, where you can discover new courses, programmes, workshops, job opportunities, marketing events and updates all in one place.

    Designed in Blended Learning Format

    Blended learning gives them the much-needed flexibility of learning without having to relocate or leave their current jobs.

    We Help You Get Hired

    We committed to providing students with a learning experience that extends far beyond the classroom by connecting them with recruiters and industry professionals.

    A hands-on approach

    Our classes focus collaboration and immediate feedback in a project-based learning environment.

    WHAT YOU WILL LEARN?

    Learn to create, manage and optimize Google Ads campaigns

    Drive Sales, Generate quality target audience traffic, Branding building through Google Ads

    Track ROI from ads spend

    Analyse & Audit campaign performances

    Tips & tricks related Google Ads campaign

    Hands-on training with live projects

    Execution plan & templates

    Hands-on Experience With Tools

    Build a career in an exciting, in-demand profession.

    ENROLL NOW

    Marketing Consulting

    • Marketing Consultation
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    • Marketing Automation Service

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    • Digital Marketing Course
    • Google Ads Course
    • Advance SEO Course
    • WordPress Website Development
    • Google Analytics Course

    Outsourced Services

    • Digital Marketing Services
    • Digital Advertising Agency
    • Inbound Marketing Services
    • WordPress Website Development
    • Google Analytics Services

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    • Home
    • Consulting
      • Lead Generation Services
      • Branding Services
      • Marketing Automation Service
      • CRM Implementation Services
    • Marketing Courses
      • Digital Marketing Course
      • Advance SEO Course
      • Google Ads Course
      • Google Analytics Course
    • Blog
    • Contact us
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