Build a career in an exciting, in-demand profession. Launch a new career as a Digital Marketer with this intensive Digital Marketing bootcamp.
Prepare yourself and your business for the digital marketplace.
ADVANCE GOOGLE ADS COURSE
Duration 12Hrs
4 Certifications
17 Modules
Online Classes
Hands-on Experience With Tools
WHAT TO EXPECT
For anyone interested in getting into digital advertising, the Google Ads certification program is a must-do.
This course is designed to cover every aspect of Google Ads campaign management. It’s a more advanced program that begins with the fundamentals and progresses to the best techniques and tricks used by Google Ads professionals to manage ad campaigns. We’ll go over the search, display, video, mobile, and shopping ads in this training session.
UPCOMING CLASSES - 1 OCT 2022
Your new profession begins here. Build a career in an exciting, in-demand profession.
ENROLL NOW
ADVANCE DIGITAL MARKETING MODULES
Build a career in an exciting, in-demand profession
Fundamentals
- Introduction to Google Ads
- Understanding the value of online advertising
- Psychology of Search
- Type of Ads for different business goals
- About Google Ads Certification
Account Setup
- Google Ads account setup
- Google Ads Interface Tour
- Adwords Dashboard
- Billing in Adwords
- Campaign stages
About Campaign Creation & Setup
- Understanding purpose of Campaign
- Different Types of campaignsÂ
- Campaign planning
- Campaign setup
- Location & Ad SheduledsÂ
- Networks and Devices
- Targeting MethodsÂ
- Bidding and Budget
- Best practices in Campaign
Keywords
- How to do keyword research
- How to select best keywordsÂ
- Keyword Types (Broad, Phrase, Exact)
- Negative keywordsÂ
- Search term
- Best practises in keywords
Ad Group
- Purpose of Ad Groups
- Ad Group setup
- Best practises in AdGroup
Google Ads
- Different Types of Ads
- Ad CreationÂ
- Landing Page
- Best practises in Ads
Ad Extensions
- Introduction to Ad extensions
- Different types of ad extensionsÂ
- Create Special Promotions and Prices for Ads
Bid strategies
- Understand the Google Ads Auction
- Different types of bid strategiesÂ
- How to select best bid typeÂ
Audience Creation and Setup
- Introduction to Audience Creation and Setup
- What is remarketing & how it worksÂ
- Customer Match with CRM Data
- Expand Audiences with Similar Lists
- Target Users with In-Market and Affinity Audiences
- Creating a Remarketing List
- Creating Customer Match
Conversion Tracking
- What is conversion tracking
- How to set upÂ
- How to track and analyseÂ
- Attribution Methods
Quality Score
- What is quality score & Why it’s importantÂ
- How Ad Rank Functions
- The Quality Score Factors
- How to improve quality score
Performance Management & Auditing
- Performance MonitoringÂ
- Optimising Performance
- Increase ConversionsÂ
- How to audit campaign
Reports
- Report CreationÂ
- Custom dashboard creation
- Analysing Customer Data Using Audience Insights
- Drafts and Experiments
Brief introduction About
- Google Merchant Centre
- Shopping Ads
- Display Ads
- Google Ads MobileÂ
- Google Ads VideoÂ
Competitor Analysis
- Track and analyse competitors ads
- Find out competitors keywords
- Target location
ROI Calculation
- Track & Monitor Leads
- Lead AnalysisÂ
- ROI CalculationÂ
Other Things
- Google Ads Certification
- Resume creationÂ
- Post Training consultationÂ
FEATURES
Fun interactive classroom sessions
Hands-on training with live projects
Updated Course Curriculum – 2022
Placement Assistance
Post Training Support
WHO ALL CAN BE A PART OF THIS COURSE ?
Marketing Professionals: Upskilling
Professionals in Other Roles: Upskilling, Career Shift, Freelancing opportunities
Business Owners & Entrepreneurs: Promote Your Business, Manage Agency and review results better
Digital Marketing Professionals: Career Growth
Students & Freshers: Job, Freelancing
CAREER CONNECTIONS & CONSULTATION
Get matched with a personal mentor who works in the industry
Our team will not only provide you with the knowledge to succeed, but also connect you with a designated career advisor to help you find a company or career path that suits your unique skillset and goals.
Have You Struggled to Get the Job or Promotion You Want? Confused About Career in Marketing? What to Know: What to learn in Marketing and how it will help in your career growth? We Get Best Out of You. Fix An Appointment Now
WHY ENROLL WITH US?
Our Teaching Philosophies
World-class Instructors
Our cutting-edge curriculum is created and taught by the world’s top digital experts and professionals.
One-on-one Consultation
Mentors are dedicated to assisting students in any way they can, and they also provide valuable advice that is essential for career development.
Marketing Connect Bootcamp
Get access to our platform, where you can discover new courses, programmes, workshops, job opportunities, marketing events and updates all in one place.
Designed in Blended Learning Format
Blended learning gives them the much-needed flexibility of learning without having to relocate or leave their current jobs.
We Help You Get Hired
We committed to providing students with a learning experience that extends far beyond the classroom by connecting them with recruiters and industry professionals.
A hands-on approach
Our classes focus collaboration and immediate feedback in a project-based learning environment.
WHAT YOU WILL LEARN?
Learn to create, manage and optimize Google Ads campaigns
Drive Sales, Generate quality target audience traffic, Branding building through Google Ads
Track ROI from ads spend
Analyse & Audit campaign performances
Tips & tricks related Google Ads campaign
Hands-on training with live projects
Execution plan & templates
Hands-on Experience With Tools
