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Prepare yourself and your business for the digital marketplace.

ADVANCE GOOGLE ADS COURSE

Build a career in an exciting, in-demand profession. Launch a new career as a Digital Marketer with this intensive Digital Marketing bootcamp.

Duration 12Hrs

4 Certifications

17 Modules

Online Classes

Hands-on Experience With Tools

ENROLL NOW

WHAT TO EXPECT

For anyone interested in getting into digital advertising, the Google Ads certification program is a must-do.

This course is designed to cover every aspect of Google Ads campaign management. It’s a more advanced program that begins with the fundamentals and progresses to the best techniques and tricks used by Google Ads professionals to manage ad campaigns. We’ll go over the search, display, video, mobile, and shopping ads in this training session.

ADVANCE DIGITAL MARKETING MODULES

Build a career in an exciting, in-demand profession

Fundamentals

Introduction to Google Ads
Understanding the value of online advertising
Psychology of Search
Type of Ads for different business goals
About Google Ads Certification

Account Setup

Google Ads account setup
Google Ads Interface Tour
Adwords Dashboard
Billing in Adwords
Campaign stages

About Campaign Creation & Setup

Understanding purpose of Campaign
Different Types of campaigns
Campaign planning
Campaign setup
- Location & Ad Sheduleds
- Networks and Devices
- Targeting Methods
- Bidding and Budget
- Best practices in Campaign

Keywords

How to do keyword research
How to select best keywords
Keyword Types (Broad, Phrase, Exact)
Negative keywords
Search term
Best practises in keywords

Ad Group

Purpose of Ad Groups
Ad Group setup
Best practises in AdGroup

Google Ads

Different Types of Ads
Ad Creation
Landing Page
Best practises in Ads

Ad Extensions

Introduction to Ad extensions
Different types of ad extensions
Create Special Promotions and Prices for Ads

Bid strategies

Understand the Google Ads Auction
Different types of bid strategies
How to select best bid type

Audience Creation and Setup

Introduction to Audience Creation and Setup
What is remarketing & how it works
Customer Match with CRM Data
Expand Audiences with Similar Lists
Target Users with In-Market and Affinity Audiences
Creating a Remarketing List
Creating Customer Match

Conversion Tracking

What is conversion tracking
How to set up
How to track and analyse
Attribution Methods

Quality Score

What is quality score & Why it’s important
How Ad Rank Functions
The Quality Score Factors
How to improve quality score

Performance Management & Auditing

Performance Monitoring
Optimising Performance
Increase Conversions
How to audit campaign

Reports

Report Creation
Custom dashboard creation
Analysing Customer Data Using Audience Insights
Drafts and Experiments

Brief introduction About

Google Merchant Centre
Shopping Ads
Display Ads
Google Ads Mobile
Google Ads Video

Competitor Analysis

Track and analyse competitors ads
Find out competitors keywords
Target location

ROI Calculation

Track & Monitor Leads
Lead Analysis
ROI Calculation

Other Things

Google Ads Certification
Resume creation
Post Training consultation

FEATURES

Fun interactive classroom sessions

Hands-on training with live projects

Updated Course Curriculum – 2022

Placement Assistance

Post Training Support

WHO ALL CAN BE A PART OF THIS COURSE ?

Marketing Professionals: Upskilling

Professionals in Other Roles: Upskilling, Career Shift, Freelancing opportunities

Business Owners & Entrepreneurs: Promote Your Business, Manage Agency and review results better

Digital Marketing Professionals: Career Growth

Students & Freshers: Job, Freelancing

CAREER CONNECTIONS & CONSULTATION

Get matched with a personal mentor who works in the industry

Our team will not only provide you with the knowledge to succeed, but also connect you with a designated career advisor to help you find a company or career path that suits your unique skillset and goals.

Have You Struggled to Get the Job or Promotion You Want? Confused About Career in Marketing? What to Know: What to learn in Marketing and how it will help in your career growth? We Get Best Out of You. Fix An Appointment Now

WHY ENROLL WITH US?

Our Teaching Philosophies

World-class Instructors

Our cutting-edge curriculum is created and taught by the world’s top digital experts and professionals.

One-on-one Consultation

Mentors are dedicated to assisting students in any way they can, and they also provide valuable advice that is essential for career development.

Marketing Connect Bootcamp

Get access to our platform, where you can discover new courses, programmes, workshops, job opportunities, marketing events and updates all in one place.

Designed in Blended Learning Format

Blended learning gives them the much-needed flexibility of learning without having to relocate or leave their current jobs.

We Help You Get Hired

We committed to providing students with a learning experience that extends far beyond the classroom by connecting them with recruiters and industry professionals.